SEO Executive

1 day ago

Lahore, Punjab, Pakistan Halcyon Medical Centre Full time 1,200,000 - 2,400,000 per year

Job Objective:

To plan, implement, and manage comprehensive SEO strategies that increase organic traffic, improve keyword rankings, and maximize ROI for international clients (especially from the UK and Canada), while aligning with the latest search engine guidelines and digital marketing trends.

Minimum Education: 14 years of education in Information Technology (IT) or Computer Science (CS) (Bachelor's Degree or equivalent).

Preferred: Certifications in SEO, Google Analytics, Google Search Console, HubSpot, SEMrush, etc.

Experience:

Minimum 3 years of proven SEO experience, preferably:

  • With foreign clients (UK, Canada, or similar markets)
  • In IT companies, digital agencies, or international outsourcing firms

Strong portfolio of successful SEO projects or case studies

Responsibilities:

On-Page SEO:

  • Perform keyword research and competitor analysis
  • Optimize website content, meta tags, headings, and internal linking
  • Implement schema markup, page speed improvements, and mobile optimization
  • Collaborate with content writers and developers for on-site SEO implementation

Off-Page SEO:

  • Develop and execute link-building strategies
  • Outreach for guest blogging, backlinks, and digital PR
  • Monitor backlink profiles and disavow toxic links

Technical SEO:

  • Conduct SEO audits using tools (e.g., Screaming Frog, SEMrush, Ahrefs)
  • Identify crawl issues, indexing errors, and broken links
  • Work with developers to fix site structure, canonicalization, and redirects

Monitoring & Reporting:

  • Use tools like Google Analytics, Google Search Console, and SEMrush to track performance
  • Generate and present SEO performance reports (monthly/quarterly)
  • Track keyword ranking, traffic, bounce rate, and conversions

International SEO (Added Advantage):

  • Experience with multilingual / multi-regional websites
  • Handle hreflang tags, geo-targeting, and regional content strategies

Other Skills Required:

· Excellent written and verbal communication skills (English)

· Understanding of UK/Canadian search behavior and digital trends

· Ability to manage multiple projects and meet tight deadlines

· Strong analytical and problem-solving skills

· Self-motivated, team-oriented, and proactive

Job Type: Full-time

Pay: Rs50, Rs70,000.00 per month

Work Location: In person

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