Social Media Marketing Specialist

2 weeks ago

Karachi, Sindh, Pakistan Sheikh Real Estate and Marketing Full time 420,000 - 840,000 per year

About JWD Marketing:

JWD Marketing isn't your typical agency. We're an internal powerhouse focused exclusively on marketing our own portfolio of premier real estate developments. Because we control the product and the message, we can move faster, be more creative, and achieve incredible results. We're looking for a social media savant to build our online communities and turn scrollers into buyers.

The Role:

We need a strategic and creative Social Media Marketing Specialist to own our presence on Meta (Facebook & Instagram) and TikTok. You will be responsible for developing and executing data-driven campaigns that generate excitement, capture high-quality leads, and sell properties. You are equal parts strategist, creator, and community manager.

Key Responsibilities:

  • Develop and implement a comprehensive social media strategy focused on Instagram, Facebook, and TikTok to achieve brand awareness and lead generation goals.
  • Create, curate, and manage all published content (images, video, stories, reels, copy).
  • Write captivating, on-brand copy that speaks to our target audience of buyers and investors.
  • Manage the day-to-day handling of all social media channels, including community engagement, responding to comments and DMs, and fostering a positive community.
  • Plan and execute paid social advertising campaigns on Meta and TikTok, including budget management, audience targeting, and A/B testing.
  • Analyze key metrics and provide regular reports on campaign performance, using data to refine strategy and prove ROI.
  • Stay ahead of the latest social media trends, tools, and algorithm changes, especially in the short-form video space.

What We're Looking For (Requirements):

  • Proven experience managing social media accounts for a brand, with a focus on Meta Business Suite and TikTok for Business.
  • Proven experience running paid social media ad campaigns and familiarity with pixels, conversion tracking, and ROAS.
  • Excellent writing, editing, and communication skills.
  • A deep understanding of what performs well on each platform and why.
  • Ability to analyze data and translate insights into actionable strategies.
  • Creative mindset with a passion for storytelling and building brands online.
  • Highly organised and able to manage a content calendar effectively.

Bonus Points If You Have:

  • Experience marketing real estate, luxury goods, or high-consideration products.
  • Experience with social media management tools like Later, Sprout Social, or Hootsuite.

Job Type: Full-time

Pay: Rs25, Rs70,000.00 per month

Work Location: In person

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