Paid Media Specialist

5 days ago

Lahore, Punjab, Pakistan Tecaudex Full time $30,000 - $60,000 per year

Location:
Lahore, Pakistan

Employment Type:
Full-time

Experience Level:
3-4 years

Role Overview:

As a Paid Media Specialist, you'll be responsible for planning, executing, optimizing, and scaling our paid ad campaigns across various digital channels. You'll use data, creativity, and channel expertise to drive qualified leads, sales conversions, and brand visibility for Tecaudex.

Key Responsibilities:

  • Plan, launch, and manage performance campaigns across Google Ads (primarily) along with other paid platforms Tiktok and LinkedIn Ads.
  • Conduct thorough keyword research, A/B testing, audience targeting, and budget optimization.
  • Continuously analyze campaign performance using tools like Google Analytics, Meta Business Manager, and other performance dashboards.
  • Optimize ad copy, creatives, and landing pages to improve CPL, CPC, CPA, and ROAS.
  • Collaborate with creative and content teams to ensure alignment on messaging and visuals.
  • Stay updated with the latest digital marketing trends, platform updates, and competitor activity.
  • Generate weekly/monthly reports and share actionable insights with the marketing leadership.
  • Work on funnel optimization and lead nurturing campaigns to support sales conversion.
  • Manage remarketing and retargeting strategies to increase customer acquisition and retention.

Required Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or related field (preferred but not mandatory).
  • 3-4 years of hands-on experience in digital/ performance marketing roles.
  • Strong command of Google Ads Manager, experience with LinkedIn Ads, Meta Ads and/or Tiktok Ads is a plus.
  • Proficiency in Google Analytics, Google Tag Manager, and basic SEO/SEM knowledge.
  • Analytical mindset with a passion for data, performance metrics, and ROI.
  • Strong understanding of landing page design, conversion tracking, and attribution models.
  • Excellent communication and project management skills.

What do we offer?

  • We offer a market competitive salary.
  • Our range of benefits includes health plans, initiatives for work-life balance, team development allowance, provident fund.
  • You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
  • We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

Why Join Us?

Tecaudex is an IT company providing solutions to clients globally. As a privately owned company, Tecaudex provides IT Consultancy, Software Design (UI/UX) & Development, Deployment, and Maintenance to the following verticals: Government (Local and Central) and Businesses.

  • Work on exciting, high-impact projects that reach thousands of users.
  • Be part of an innovative and fast-growing team with a collaborative culture.
  • Friendly work environment.
  • Professional development opportunities and access to the latest design tools.
  • Creative freedom to experiment and push design boundaries.

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