Social Media Specialist

2 days ago

Lahore, Punjab, Pakistan Women's Empowerment Group Full time 400,000 - 500,000 per year

Job Title: Social Media Specialist

Category: Part-time (2:00 PM – 6:00 PM)

Location: Gulberg III, Lahore

About the Role:

We are seeking a highly skilled and data-driven Social Media Manager who specializes in Performance Marketing, YouTube strategy, SEO, and SEM. The ideal candidate is someone who can combine creativity with analytics, driving engagement, growth, and conversions across digital platforms.

You will be responsible for designing, implementing, and optimizing paid and organic digital marketing campaigns that elevate brand presence, generate leads, and enhance ROI.

Key Responsibilities:

Social Media Management:

  • Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, etc.) aligned with overall brand goals.
  • Manage content calendars, campaigns, and community engagement to grow followers and enhance brand visibility.
  • Analyze social media insights and performance metrics to continuously optimize strategies.
  • Collaborate with creative and content teams to ensure brand consistency and impactful storytelling.

Performance Marketing:

  • Plan, execute, and optimize paid media campaigns (Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, LinkedIn Ads).
  • Drive measurable results in terms of reach, engagement, traffic, lead generation, and conversions.
  • Monitor campaign performance, manage budgets, and generate performance reports.
  • Implement A/B testing and continuously refine targeting, creatives, and bidding strategies.

YouTube Management:

  • Manage and grow the brand's YouTube channels.
  • Develop strategies for audience growth, engagement, and retention.
  • Manage and Schedule Chanel Content.
  • Optimize videos for SEO titles, tags, descriptions, thumbnails, and playlists.
  • Plan and execute YouTube ad campaigns, including skippable/non-skippable ads, bumper ads, and discovery campaigns.
  • Track performance analytics and adjust strategy accordingly.

SEO & SEM:

  • Conduct keyword research, competitor analysis, and SEO audits for website and digital content.
  • Develop and execute on-page and off-page SEO strategies to improve ranking and organic traffic.
  • Manage SEM campaigns on Google Ads and other search engines.
  • Optimize landing pages for maximum conversion.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Digital Media, or a related field.
  • 3–5 years of experience in social media management and digital marketing.
  • Proven expertise in performance marketing, SEO, SEM, and YouTube marketing.
  • Strong command of ad platforms (Meta Business Suite, Google Ads, YouTube Studio, LinkedIn Campaign Manager).
  • Familiarity with tools like Google Analytics and HubSpot.
  • Excellent analytical, communication, and storytelling skills.
  • Creative mindset with a data-driven approach.
  • Ability to multitask and manage multiple campaigns simultaneously.

Job Types: Part-time, Contract

Pay: Rs40, Rs50,000.00 per month

Application Question(s):

  • duty time is 2pm-6pm

Experience:

  • social media specialist: 5 years (Required)

Location:

  • Lahore (Required)

Work Location: In person

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