Senior Marketing Intelligence Officer

3 days ago

Lahore, Punjab, Pakistan webook Full time

Do you want to love what you do at work? Do you want to make a difference, an impact, transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?

If yes, then this is the job you're looking for , is Saudi's #1 event ticketing and experience booking platforms in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing over 2 billion sales. 

Role Overview: 

The Senior Marketing Intelligence Officer will lead our marketing data strategy by designing dashboards, producing insights, and enabling data-driven decisions. You'll work cross-functionally with Performance, CRM, BI, and Regional Marketing teams to connect marketing activities to measurable business impact.

Key Responsibilities:

  • Build, manage, and continuously improve real-time dashboards that track all core marketing KPIs across markets.
  • Develop automated reporting frameworks to streamline performance updates for leadership, regional, and cross-functional teams.
  • Forecast user growth, revenue impact, and campaign performance using historical trends and predictive models.
  • Conduct brand health tracking, including awareness, consideration, NPS, and perception metrics across multiple regions.
  • Lead primary research initiatives such as consumer surveys, focus groups, and sentiment analysis to inform strategic decisions.
  • Compile secondary research and market intelligence from credible external sources to support positioning and expansion efforts.
  • Collaborate with regional marketing leads to analyze country-specific campaign outcomes and localize optimization strategies.
  • Design and own the marketing measurement framework that ties media investment to business outcomes.
  • Work closely with CRM and Lifecycle Marketing to track funnel conversion rates, churn, reactivation, and LTV by cohort.
  • Support performance marketing with audience segmentation, behavioral analytics, and channel attribution insights.
  • Monitor competitor campaigns, pricing strategies, share-of-voice, and digital presence through benchmark reports.
  • Serve as the marketing team's point of contact with BI, Finance, and Product teams for unified data interpretation.
  • Develop periodic business reviews, board-level summaries, and executive insights reports on marketing impact.
  • Introduce statistical methodologies (e.g. regression, cluster analysis, factor analysis) to deepen analytical methodology.
  • Provide internal training and documentation to scale data literacy and insight-driven thinking across the marketing department.
Requirements
  • 5–7 years of experience in marketing analytics, business intelligence, or data science roles.
  • Strong experience building dashboards using tools such as Looker Studio, Tableau, Power BI, or similar.
  • Solid understanding of marketing KPIs and their connection to business outcomes.
  • Proficiency in SQL, Excel, and at least one statistical tool (e.g., Python, R, SPSS).
  • Familiarity with marketing platforms (Google Ads, Meta, CRM tools) and their data structures.
  • Proven track record in applying forecasting and predictive modeling techniques.
  • Experience with primary and secondary research, including brand tracking and consumer insights.
  • Exceptional storytelling and communication skills, including executive reporting.
  • Ability to work cross-functionally with marketing, BI, product, and finance teams.
  • Fluent in English; Arabic is a plus.
  • Bachelor's or Master's degree in Marketing Analytics, Statistics, Data Science, or a related field.

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