Digital Marketing Associate
2 days ago
Position Overview:
We are seeking a creative and motivated Digital Marketing Associate to join our marketing team. This role involves developing and executing social media strategies, engaging audiences, and driving brand growth.
Key Responsibilities:
Client Communication: Understand and align social media efforts with client goals and brand voice.
Content Strategy & Creation: Develop platform-specific content strategies and create engaging visuals, captions, and reels.
Platform-Specific Expertise: Utilize platform features (e.g., Facebook and Instagram Reels, TikTok trends, Yelp reviews, Google Review Management) to enhance visibility.
Scheduling & Posting: Manage post scheduling and monitor performance using social media tools.
Audience Engagement: Respond to comments, messages, and mentions to foster an interactive community.
GMB Management: Optimize Google My Business profiles for visibility and local engagement.
Ad Campaigns: Plan, execute, and optimize paid social media campaigns for better ROI.
Analytics & Reporting: Track performance metrics and provide actionable insights.
Trend Monitoring: Stay updated on social media trends and experiment with new formats.
Qualifications:
- Experience in social media management or a similar role.
- Proficiency in social media tools and analytics platforms.
- Strong communication, creativity, and problem-solving skills.
- Knowledge of GMB, SEO, and ad campaign management.
Benefits:
- Collaborative work environment.
- Professional development opportunities.
- Competitive salary and benefits.
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