Trade Marketing Specialist

2 days ago

Karachi, Sindh, Pakistan 360 Human Capital solutions pvt ltd Full time 400,000 - 800,000 per year

Career Opportunity – Trade Marketing Specialist

Our client, a well-reputed multinational FMCG firm, is seeking a dynamic and result-driven Trade Marketing Specialist for its Karachi, Lahore and Islamabad office.

If you're passionate about brand visibility, trade marketing strategies, and in-store execution, this is your chance to join a global team and take your career to the next level

Job Description:

Reports To: C&V Manager

Purpose

Support the C&V Manager in executing trade activation initiatives across all retail and trade channels. Responsible for asset deployment, merchandising deployment, and ensuring smooth execution of commercial objectives.

Key Responsibilities

  • Plan and coordinate the deployment of trade assets (e.g., display units, POS materials, and signage) across retail and trade channels.

  • Ensure timely installation and maintenance of assets in line with brand guidelines.

  • Track asset inventory and manage replenishment cycles.

  • Liaise with vendors and agencies for asset logistics and quality assurance.

  • Develop and execute merchandising plans to maximize product visibility and sales conversion.

  • Coordinate with sales teams and agencies for in-store execution.

  • Monitor compliance with merchandising standards and report deviations.

  • Analyze merchandising effectiveness and recommend improvements.

  • Support in tracking KPIs for trade activation initiatives.

  • Assist in budget monitoring and resource planning.

  • Coordinate city-wise deployment plans including headcount, and stock alignment (TPOSM and PPOSM).

  • Coordinate with agencies on execution plans and KPIs.

  • Monitor city-wise and CR/TA/MR-wise targets and report progress.

  • Ensure availability of stock, uniforms, and devices for trade activities.

  • Manage daily reporting on digital portals.

  • Support data integration with global systems (if any).

  • Assist in preparing monthly performance reports for ours and Sales teams.

  • Coordinate with Sales teams for rollout execution.

  • Support alignment with Zonal Sales and CCD teams for trade activities.

  • Liaise with agencies for deployment and reporting.

  • Ensure uniform quality and city-wise distribution.

  • Support spot/area/city identification and coordination with agencies.

Qualifications & Experience

· Preferably master's degree or bachelor's degree in business administration, Marketing, or related field

· 3–5 years of relevant experience (FMCG experience is a plus)

· Strong presentation and communication skills

· Ability to work effectively in cross-functional teams

Key Competencies

· Action Oriented

· Stakeholder Management

· Data Reporting & Analysis

· Planning

· Team Collaboration

· Directing Others

Female Candidates are strongly encouraged to apply

Please share your updated resume in MS Word format at

Note: Only shortlisted candidates will be contacted.

Job Type: Full-time

Work Location: In person

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