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Manager, PR

2 weeks ago

Islamabad, Islamabad, Pakistan IGATE Full time $90,000 - $120,000 per year

The Manager of PR & Communications will be responsible for developing, implementing, and overseeing the public relations strategies to enhance the company's brand image, increase market visibility, and manage brand ambassadors and influencers. This role requires a strategic thinker with a proven track record in PR and a deep understanding of media relations, influencer marketing, and brand communications. The individual will collaborate across departments to execute effective PR campaigns that strengthen the brand presence of RDX Sports in the Boxing and MMA industry.

Key Responsibilities

Strategic PR Planning and Execution

  • Develop and execute a comprehensive public relations plan that aligns with the company's marketing and brand strategy.
  • Identify opportunities for brand-building through strategic partnerships, media relations, and influencer engagements.

Ambassador and Influencer Management

  • Identify, negotiate with, and manage relationships with brand ambassadors and influencers to drive brand visibility.
  • Ensure that ambassadors and influencers represent the brand consistently and align with the company's values and goals.
  • Monitor the impact and effectiveness of influencer campaigns and optimize strategies based on performance metrics.

Media Relations

  • Cultivate and maintain relationships with media outlets, journalists, and key influencers to secure coverage in relevant publications, both online and offline.
  • Develop press releases, media pitches, and other materials to generate media interest and manage the company's image.
  • Act as the primary point of contact for media inquiries, coordinating responses and managing crisis communications as necessary.

Content and Campaign Management

  • Oversee the creation and distribution of PR content, including press releases, media kits, newsletters, and social media updates related to PR campaigns.
  • Develop a content calendar in collaboration with the marketing team to align PR campaigns with seasonal events, launches, and industry trends.

Product Placement in Movies and Media

  • Identify and secure product placement opportunities in movies, TV shows, and digital media platforms to expand brand reach.
  • Work closely with production companies, agencies, and distributors to negotiate placements and track the exposure generated through these channels.

Brand Positioning and Reputation Management

  • Monitor brand sentiment and manage the brand's reputation in the public sphere, addressing any negative coverage or issues proactively.
  • Develop crisis communication plans and act swiftly in response to any PR crises to protect the brand's image.

Performance Analysis and Reporting

  • Track and analyse the performance of PR campaigns, ambassador/influencer partnerships, and media coverage.
  • Generate regular reports and provide insights on the effectiveness of PR activities, making data-driven recommendations for future campaigns.

Requirements

  • Bachelor's degree in Marketing, Communications, Public Relations, or related field; Master's degree is a plus.
  • Minimum of 5 years in a public relations or communications role, preferably in sports, lifestyle, or entertainment industries.

Skills:

  • Strong media and influencer network with an ability to manage high-profile partnerships.
  • Exceptional written and verbal communication skills.
  • Proven experience in crisis management and brand reputation strategy.
  • Proficiency in PR analytics and familiarity with tools for tracking PR effectiveness.

Working Conditions

  • This position requires flexibility in managing deadlines and coordinating with team members across different time zones.
  • Availability to attend events, media appearances, and PR-related functions, as required.
Preferred Industry Experience
  • E-commerce / Retail – Managing consumer product branding and digital campaigns to drive sales and customer engagement.
  • Sports / Fitness / Apparel – Engaging niche audiences through digital storytelling, influencer partnerships, and performance-driven campaigns.
  • Technology / SaaS / AI – Enhancing online brand perception, driving digital adoption, and leveraging data-driven marketing strategies.
  • FMCG / CPG – Creating high-impact branding and marketing strategies to build strong customer loyalty and market presence.
  • Bedding / Interior Design / Furniture – Showcasing lifestyle branding, visual storytelling, and immersive digital experiences to influence purchase decisions.
  • Real Estate – Developing brand credibility, engaging potential buyers through digital platforms, and optimizing lead generation strategies.

Benefits

  • Fuel Allowance

Medical Insurance

Free Lunch Facility (In-house)

  • GYM Passport (Panel Gym's Free of Cost)

Participatory Fund

Market Competitive Salary

SALES COMMISSIONS

Learning & Challenging Work Environment

‍ Amazing Work Culture

Paid Time off

‍‍‍ Group Life Insurance

Gratuity

  • Maternity Leaves and many more