Digital Marketing Executive

1 week ago

Islamabad, Islamabad, Pakistan The Sahara Official Full time 900,000 - 1,200,000 per year

We are looking for a creative and data-driven
Digital Marketing Executive
 to manage and grow our online presence across all digital platforms. The ideal candidate will have a strong understanding of social media trends, fintech marketing, and customer engagement strategies to enhance brand awareness and drive lead generation.

Key Responsibilities:

· Develop, implement, and manage the company's social media strategy in alignment with business goals.

·  Create engaging content (posts, videos, reels, stories) for platforms such as Facebook, Instagram, LinkedIn, TikTok, etc.

·  Plan and execute ad campaigns across social media channels.

·  Monitor social media channels for trends, feedback, and engagement opportunities.

·  Analyze performance metrics and prepare monthly reports on reach, engagement, and conversions.

·  Manage online reputation, respond to comments/messages, and handle customer inquiries professionally.

·  Stay updated with fintech market trends and digital innovations to suggest creative content ideas.

Requirements:

·  Bachelor's degree in Marketing, Media Studies, Communications, or a related field.

·  1–3 years of experience in social media management or digital marketing

· Strong knowledge of major social media platforms and tools.

·  Excellent communication, writing, and creative thinking skills.

·  Ability to work independently and meet deadlines in a fast-paced environment.

·  Basic knowledge of SEO and content marketing principles is an advantage.

Preferred Skills:

· Experience running social media ads (Facebook Ads, LinkedIn Campaigns, etc.).

· Familiarity with fintech products (loans, payments, wallets, etc.).

· Strong visual sense and understanding of audience engagement.

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