Country Product Owner-NEO-Products

Job Purpose:

1. Product Development and Management:

• Spearhead the development and management of digital banking products tailored to the Pakistani market, ensuring alignment with customer needs and regulatory requirement.

• Oversee the complete product lifecycle from ideation to launch, including enhancements based on customer feedback and performance metrics.

• Implement innovative product features  as continuous enhancements and improvements

2. Customer Value Proposition (CVP):

• Develop CVPs for diverse customer segments, including mass, affluent, and specialized segments, covering items such as pricing strategies, rewards programs, and value-added services.

• Continuously analyse customer behaviour and market trends to refine CVPs and enhance customer value.

3. Agile Team Leadership:

• Lead a multidisciplinary squad comprising engineers, designers, and quality assurance specialists to deliver customer-centric digital banking solutions.

• Foster a collaborative and innovative work environment to drive timely and high-quality product deliveries.

4. Digital Journey Design and Optimization:

• Build seamless digital customer journeys for product onboarding, usage, and servicing, ensuring a frictionless app-based experience.

• Develop journeys for niche requirements, such as account closure and Zakat exemption, incorporating customer-friendly messaging and compliance adherence.

5. Cross-Functional Collaboration:

• Lead a digital squad consisting of front-end engineers, back-end engineers, QA professionals, and a proxy product owner, ensuring effective collaboration and delivery.

• Work closely with stakeholders across Compliance, Marketing, Risk, and Operations to ensure cohesive product strategies and execution.

6. Market Research and Analysis:

• Conduct market research and competitor analysis to identify customer needs, gaps, and emerging trends in the digital banking sector.

• Leverage insights to craft innovative products and features that resonate with customers and drive adoption.

7. Performance Monitoring and Reporting:

• Monitor product performance using key metrics such as customer acquisition, retention, and profitability.

• Regularly present findings and recommendations to senior management to inform strategic decisions.

Key Result Areas:

• Client Value Propositions (CVPs): Creation and refinement of CVPs to drive customer acquisition, retention, and profitability across diverse customer segments.
•  Revenue and Profitability: Delivery of revenue and profitability targets through effective pricing, cross-sell, and up-sell initiatives.
• Operational Excellence: Implementation of seamless, customer-friendly workflows with measurable improvements in service delivery and satisfaction.
• Regulatory Compliance and Security: Full adherence to regulatory requirements and successful implementation of fraud prevention and security measures.
• Customer Satisfaction: Achievement of targeted NPS and CSAT metrics through exceptional product design and customer experience.
• Stakeholder Collaboration: Strong collaboration with internal teams and external partners to deliver integrated, customer-centric solutions.

Knowledge, skills & experience:

• Bachelor's degree or Masters degree

• 12+ years of experience in product management, digital banking, or a related field, with a focus on customer-centric product development.

• Proven track record of delivering innovative banking solutions and CVPs in a fast-paced environment.

• Strong understanding of the financial services landscape and regulatory environment in Pakistan

Key Skills:

• Expertise in digital banking product development and lifecycle management.

• Strong analytical and strategic thinking skills.

• Exceptional leadership and team management abilities, with experience leading cross-functional agile teams.

• Proficient in customer journey design and process optimization.

• Excellent communication and stakeholder management skills.

• Knowledge of app security, fraud prevention, and compliance protocols.