Digital Advertising Strategist

7 days ago

Multan, Punjab, Pakistan Zervv Official Full time 900,000 - 1,200,000 per year

We're looking for an experienced Digital Advertising Strategist who can plan, launch, analyze, and optimize paid advertising campaigns across multiple platforms — including Meta (Facebook/Instagram), MetaHeads, TikTok Ads, YouTube Ads, and Google Ads (AdWords).

The ideal candidate is results-driven, data-savvy, and creative — someone who understands audience behavior, masters ad performance metrics, and delivers measurable growth. You'll play a key role in driving brand awareness, generating qualified leads, and maximizing ROI through impactful digital campaigns.

Key Responsibilities

  • Plan, create, launch, and manage paid ad campaigns across Meta, TikTok, YouTube, and Google Ads.
  • Conduct audience research and develop targeted strategies to reach ideal customers.
  • Design and execute A/B testing for ad creatives, copy, and audience segments.
  • Analyze campaign data (CTR, CPC, CPM, ROAS, conversions) and optimize performance based on insights.
  • Recommend and implement high-performing ad creatives and formats to maximize engagement and conversions.
  • Monitor budgets and bidding strategies to ensure cost-efficiency and ROI.
  • Collaborate with content and design teams to maintain brand consistency.
  • Stay updated on platform updates, policies, and emerging advertising trends.
  • Provide weekly performance reports with insights, recommendations, and next steps.

Required Skills & Expertise

  • Proficiency in Meta Ads (Facebook & Instagram)
  • Hands-on experience with TikTok Ads, YouTube Ads (Google Ads), and Google AdWords Manager
  • Deep understanding of campaign structures, bidding strategies, and budget management
  • Strong analytical skills with the ability to interpret data and identify actionable trends
  • Creative mindset with a focus on conversion-driven strategies

You can also apply by sending your resume here:

Job Type: Full-time

Work Location: In person

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