Senior Digital Marketing Expert
6 days ago
Job description
Hands on experience required years
Candidates with better knowledge of Meta, Google and TikTok will be preferred.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Oversee accounts on search platforms (e.g. Google AdWords, Bing). Track KPIs to assess performance and pinpoint issues
- Evaluates emerging technologies.
- Monitor budget and adjust bids to gain better ROI
- Provides thought leadership and perspective for adoption where appropriate.
Job Types: Full-time, Contract
Contract length: 12 months
Ability to commute/relocate:
- Islamabad: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Rate your experience in Meta Campaigns (Shopping, Conversion, Traffic) ? - Beginner, Medium, Expert
- What are your salary expectations?
- When would you be able to start?
- Rate your experience in Google ads (Search, Pmax, Shopping, Display, YouTube? - Beginner, Medium, Expert
- Rate your experience in Tracking Execution and audience making for Meta & Google - Beginner, Medium, Expert
Education:
- Bachelor's (Preferred)
Experience:
- Digital Marketing: 3 years (Preferred)
Work Location: In person
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