Job Description:
BTL Supervisor

Company:
Sabiha Anees Trading Enterprise

Location:
Lahore

Department:
Marketing

What We're Looking For:

• 3–4 years of proven, hands-on BTL marketing experience (preferably within the FMCG industry).

• Strong exposure to frozen, chilled, and dry food categories is highly desirable.

• In-depth understanding of IMT, LMT, and GT channels and their operational dynamics.

• Strong vendor management and negotiation skills with the ability to supervise on-ground teams.

• Excellent planning, execution, and reporting skills with attention to detail.

• Ability to work under pressure and manage multiple activations simultaneously.

Key Responsibilities

BTL Strategy & Execution

• Assist in the development and execution of BTL strategies aligned with brand objectives and sales priorities.

• Plan and supervise on-ground activations including: sampling activities, trade promotions, mall activations, roadshows, and in-store branding.

• Design and implement monthly taste trial plans to drive consumer engagement and product trial.

• Ensure timely and flawless execution of activations through close coordination with agencies, vendors, and internal stakeholders.

Trade & Channel Support

• Collaborate with sales and trade marketing teams to execute localized promotions and retail activations.

• Manage merchandising and POSM deployment across GT, LMT, and IMT channels.

• Ensure brand visibility and compliance with merchandising guidelines at the retail level.

• Coordinate with the sales team to align and support Brand Ambassadors' (BAs) monthly sales target plans.

Vendor & Agency Coordination

• Liaise with vendors, activation agencies, and event organizers to ensure cost-effective and high-quality executions.

• Supervise promoters and ground staff to ensure adherence to activation SOPs and brand guidelines.

Monitoring & Reporting

• Track and analyze ROI, consumer response, and effectiveness of BTL initiatives.

• Prepare detailed post-activation reports with key learnings and recommendations for improvement.

• Monitor competitor activations, consumer insights, and emerging trends to identify new opportunities.

Budget & Compliance

• Assist in budget planning and ensure cost control across all activations.

• Guarantee consistent application of brand guidelines across all BTL touchpoints.

Company Description

Sabiha Anees, is one of the leaders is FMCG import and distribution in Pakistan. Established in November 2000 as a one-man-one-product company, the company now has its head office in Lahore and regional offices in Karachi and Islamabad. Representing international and national companies in Pakistan, with distribution of over 100 SKUs nationally. Sabiha Anees is committed to ethical business practices, teamwork, and customer focus and has a culture that encourages the use of the latest technology and research.