SEO Specialist

4 days ago

Karachi, Sindh, Pakistan Pro Coffee Gear Full time $60,000 - $80,000 per year
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About Us

Job Description

SEO Specialist

Responsibilities

SEO Strategy & Execution
  • Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions.
  • Conduct keyword research to identify high-impact opportunities and gaps across our product and content categories.
  • Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements.
  • Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation.

Link Building & Off-Page SEO
  • Develop and lead a scalable link-building strategy to grow domain authority and rankings for competitive keywords.
  • Identify and build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks.
  • Leverage digital PR tactics, product-led content, and partnership outreach to acquire high-quality, white-hat backlinks.
  • Track and report on backlink profile health and link acquisition performance.

Content Optimization & Collaboration
  • Partner with the content team to ensure SEO best practices are embedded into all editorial, product, and landing pages.
  • Define and oversee a scalable content roadmap driven by search demand and business priorities.
  • Collaborate with creative, product, and UX teams to enhance SEO performance and on-site engagement.

Performance Analysis & Growth
  • Monitor and analyze site performance using tools like Google Search Console, GA4, Ahrefs, and SEMrush.
  • Regularly audit the website and prioritize fixes based on impact.
  • Stay on top of SEO algorithm changes, trends, and new tools. Implement best practices and future-proof strategies.

Requirements
  • 4 years of hands-on SEO experience in a fast-paced e-commerce or DTC environment.
  • Proven success with building and executing link acquisition strategies.
  • Deep understanding of technical SEO, content strategy, on-page and off-page optimization.
  • Proficiency with SEO and analytics tools (e.g., Ahrefs, Screaming Frog, GA4, GSC, SEMrush).
  • Strong analytical skills and experience using data to inform decisions.
  • Experience collaborating with cross-functional teams (content, dev, UX, marketing).
  • Familiarity with Shopify or similar e-commerce platforms is a plus.
  • Excellent written and verbal communication skills in English.

Benefits
  • Opportunity to make a direct impact on a growing global e-commerce brand.
  • Remote role with flexible hours and a collaborative international team.
  • Goal-driven culture with autonomy, creativity, and growth opportunities.
  • Work with passionate coffee experts and marketers in a niche youll love.

Please note:

At Pro Coffee Gear

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