Senior Media Buyer

2 weeks ago

Lahore, Punjab, Pakistan Peacebird Trend Full time 900,000 - 1,200,000 per year

We are seeking a highly skilled
Senior Media Buyer
to manage and scale paid advertising campaigns across
Google, Meta, and other digital platforms
. This is a
remote freelance role
, offering flexibility while working on impactful projects with significant budgets.

If you are results-driven, analytical, and thrive in performance marketing, this role is for you.

Key Responsibilities

Strategy & Planning

  • Develop comprehensive paid media strategies across Google Ads, Meta Ads, and other channels.
  • Conduct audience research, competitor analysis, and funnel planning.
  • Recommend effective budget allocation across campaigns and platforms.

Campaign Execution

  • Launch and manage campaigns on
    Google Ads (Search, Display, Shopping, YouTube)
    and
    Meta Ads (Facebook, Instagram, Audience Network)
    .
  • Expand campaigns to platforms like
    TikTok, LinkedIn, or programmatic DSPs
    when appropriate.
  • Ensure all campaigns follow best practices and platform policies.

Optimization & Scaling

  • Continuously optimize campaigns for
    CTR, CPC, CPA, ROAS, and Conversion Rate
    .
  • Implement structured
    A/B testing
    on ads, audiences, and landing pages.
  • Manage six-figure budgets effectively, scaling successful campaigns while controlling costs.

Reporting & Insights

  • Deliver clear reports with actionable recommendations.
  • Translate data into insights for business stakeholders.
  • Build dashboards to monitor performance in real-time.

Collaboration

  • Partner with content and creative teams to produce engaging ads.
  • Work with analysts to ensure accurate
    tracking (GA4, GTM, pixels, conversion APIs)
    .
  • Share knowledge and contribute to continuous improvement across the team.

Requirements

We're looking for someone who brings both
expertise and leadership
to paid media buying:

  • 5+ years
    of proven experience in paid media campaigns.
  • Deep hands-on knowledge of
    Google Ads
    (Search, Display, YouTube, Shopping) and
    Meta Ads
    (Facebook, Instagram, Audience Network).
  • Demonstrated success managing
    six-figure ad budgets
    and achieving measurable ROI.
  • Strong understanding of
    PPC, CPC, CPA, CPM, ROAS, attribution, and conversion funnels
    .
  • Skilled in tools like
    Google Analytics (GA4), Tag Manager, Meta Business Manager, Ads Manager
    .
  • Analytical thinker with a data-driven mindset.
  • Excellent communication and collaboration skills in a remote environment.
  • Experience with TikTok Ads, LinkedIn Ads, or programmatic platforms is a plus.
  • Google Ads or Meta Blueprint certifications are advantageous.

Why Join Us?

  • Remote flexibility
    : Work from anywhere while collaborating with an international team.
  • Impactful campaigns
    : Manage large-scale budgets that directly influence business growth.
  • Autonomy
    : Own your campaigns end-to-end, from strategy to optimization.
  • Continuous growth
    : Learn and experiment with new ad formats, platforms, and technologies.
  • Competitive rewards
    : Performance-based pay structure that values results.

Contract Details

  • Type:
    Freelance / Contract
  • Location:
    Remote (worldwide applicants welcome)
  • Duration:
    Ongoing, with long-term potential for the right candidate
  • Compensation:
    Competitive, with performance-based bonuses

How to Apply

If you're ready to take ownership of
multi-platform ad campaigns
and drive measurable business results, we'd love to hear from you.

Please send your
CV and portfolio
with examples of campaigns you've managed, including budgets, strategies, and results. Highlight your best achievements and the challenges you've solved.

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