Social Media Content Creator

8 hours ago

Rawalpindi, Punjab, Pakistan The Utility Kilt Full time 300,000 - 600,000 per year

We are a growing brand/company in Rawalpindi committed to building an authentic online presence and engaging with our audience through creative digital content. We're seeking a dynamic Social Media Content Creator who combines strategic thinking, hands-on content creation, and community building.

Key Responsibilities

  • Develop and maintain a content calendar across all key social platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
  • Create and publish high-quality visual and video content (e.g., reels, short videos, stories) tailored to each platform.
  • Write engaging captions, select appropriate hashtags, and manage posting schedules.
  • Monitor, respond to, and engage with comments, messages and community interactions in a timely manner.
  • Conceptualize, launch and optimise social media campaigns (organic and, if applicable, paid) to grow brand awareness, reach and engagement.
  • Track social media analytics (reach, engagement, follower growth, conversions) and prepare monthly performance reports with actionable insights.
  • Stay up-to-date with social media trends, platform algorithm changes and emerging formats; propose new ideas and creative approaches.
  • Collaborate with the marketing team/designers/videographers to ensure all content aligns with brand guidelines and business objectives.

Required Qualifications & Skills

  • Minimum 2 years of experience in social media content creation or managing brand social accounts (local Pakistan market a plus).
  • Proficiency in content-creation tools such as Canva, Adobe Photoshop, Premiere Pro, CapCut or equivalent.
  • Strong understanding of how different social platforms work (their formats, features, best-practices, algorithms).
  • Excellent writing and communication skills in English (and Urdu if you aim for local audience).
  • Ability to work independently, manage multiple tasks, meet deadlines and think creatively.
  • Demonstrable portfolio of social media content (posts, videos, reels) or verified results (e.g. growth, engagement metrics).

Preferred Qualifications

  • Bachelor's degree in Marketing, Media, Communications or related field (not essential, but beneficial).
  • Experience running paid social media campaigns (Meta Ads, TikTok Ads) and analyzing ROI.
  • Familiarity with social-media scheduling tools (Buffer, Hootsuite, Later) and analytics tools (Google Analytics, Meta Insights).
  • Video shooting and editing skills (short-form content) and use of motion graphics is a plus.
  • Experience working for a brand or agency in Rawalpindi/Islamabad market.

What We Offer

  • Competitive salary and benefits (please state expected salary band if you have one).
  • Creative freedom and opportunity to shape the brand's voice and digital presence.
  • A collaborative, energetic work environment where your ideas matter.
  • Professional growth and opportunity to stay ahead of digital-content trends.

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