Agency Partner
1 day ago
Job Overview
The Agency Partner will own and grow strategic relationships with key advertising agencies, driving revenue outcomes through smart adoption of Meta's advertising solutions. This role requires a trusted advisor who deeply understands the agency ecosystem, is skilled in performance marketing, and can influence decision-making at senior levels to scale client success on Meta platforms.
Roles & Responsibilities
1. Strategic Agency Leadership & Growth
- Act as the primary business partner for a portfolio of established media agencies
- Develop joint business plans and growth strategies to increase revenue, product adoption, and category expansion.
- Influence C-suite and senior leadership within agencies to drive alignment with our platform priorities.
2. Performance Acceleration & Revenue Optimization
- Guide agencies in advanced planning, activation, and optimization to improve client ROI across Meta solutions.
- Use data-driven insights to identify growth opportunities, troubleshoot performance, and recommend scalable strategies
- Monitor pipeline and forecast revenue performance across multiple agency accounts.
3. Capability Building & Industry Enablement
- Lead high-impact enablement sessions, knowledge-sharing forums, and workshops to elevate agency capability.
- Serve as a thought leader, presenting platform innovations, industry shifts, and competitive intelligence.
- Advocate for testing, innovation, and best-in-class execution across agency client portfolios.
4. Cross-Functional Collaboration & Operational Excellence
- Partner with internal sales, growth and strategy team, analytics, acquisition, and support teams to deliver unified solutions.
- Report performance trends, risks, and high-value opportunities to leadership with clarity and precision.
- Remain current on policy updates, product launches, and compliance requirements impacting agencies.
Education
- Bachelor's degree in Marketing, Advertising, Business, Communications, or relevant field.
- Master's degree is a plus.
Experience Required
- 5–6 years of experience in digital advertising, agency leadership, media planning/buying, or client strategy roles.
- Demonstrated success working with top-tier agencies or enterprise advertisers.
Skills & Competencies
- Deep knowledge of the Meta ads ecosystem, measurement, and performance optimization.
- Strong commercial acumen with experience developing strategic partnerships and driving revenue.
- Excellent communication, negotiation, and senior stakeholder influence skills.
- Expert analytical mindset, translating data into recommendations and business action plans.
- Proven ability to manage multiple agency relationships at scale.
- Proactive, consultative, and results-driven with a strong sense of accountability.
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