SEO Specialist

1 day ago

Islamabad, Islamabad, Pakistan Purpose Path Full time ₹1,800,000 per year

Job Summary:

Purpose Path is looking for a skilled and analytical SEO Expert to improve our online presence and drive organic growth. The ideal candidate will have strong expertise in SEO best practices, on-page and off-page optimization, content strategy, and technical SEO. This role requires a strategic thinker who can analyze data, develop optimization plans, and collaborate with cross-functional teams to ensure effective SEO implementation.

Key Responsibilities:

  • Conduct comprehensive keyword research to inform content and SEO strategies.
  • Implement on-page and off-page SEO tactics to enhance search engine rankings and increase organic traffic.
  • Analyze website performance metrics using tools like Google Analytics, Search Console, and SEMrush.
  • Optimize meta tags, headers, and content to align with best SEO practices.
  • Conduct competitor analysis to stay ahead in the market and adapt SEO strategies as needed.
  • Collaborate with content and marketing teams to develop SEO-friendly content strategies.
  • Monitor and analyze SEO performance, preparing regular reports and recommendations for improvement.
  • Stay updated with industry trends, algorithm changes, and SEO best practices to ensure optimal performance.

Requirements:

  • Bachelor's degree in Marketing, Computer Science, or a related field.
  • 5+ years of experience in SEO with a proven track record of successful projects.
  • Proficiency with SEO tools like Google Analytics, SEMrush, Moz, and Ahrefs.
  • Strong understanding of on-page, off-page, and technical SEO.
  • Familiarity with HTML, CSS, and JavaScript is a plus.
  • Excellent analytical and problem-solving skills.
  • Strong communication and teamwork abilities.

Benefits:

  • Market-competitive salary
  • Supportive, non-toxic work culture
  • Performance-based bonuses
  • Generous paid leave policy
  • Flexible working hours

Job Type: Full-time

Pay: From Rs150,000.00 per month

Application Question(s):

  • Can you walk us through a recent SEO project you've managed?
  • How do you approach keyword research, and what tools do you typically use?
  • What steps would you take if a website's search rankings suddenly dropped significantly?

Work Location: Remote

Application Deadline: 15/08/2025

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