Marketing Manager

2 days ago

Lahore, Punjab, Pakistan AZK Inc. | Martinni Full time 60,000 - 120,000 per year

AZK is a US-based skincare brand rooted in performance-driven formulations and intentional beauty. Our mission is to create high-quality skincare products that combine science, luxury, and purpose. We're rapidly evolving and are looking for passionate leaders to help shape the next phase of our brand journey.

Position Summary

We are looking for a
strategic and creative Marketing Manager

to
lead and steer the brand's visual and content direction

across all platforms. This is a leadership role that combines brand storytelling, performance-driven marketing, and cross-functional coordination to ensure a unified and compelling brand presence.

The ideal candidate is a natural leader with a keen eye for aesthetics, exceptional communication skills, and a proven track record in managing marketing teams or projects in a brand or agency setting. This role will be instrumental in setting the tone for Martinni's consumer-facing identity and driving both engagement and growth.

Key Responsibilities

1. Brand & Content Leadership

  • Define and lead the visual and textual identity of Martinni across all platforms
  • Create and oversee content calendars, campaign narratives, and brand messaging
  • Guide the execution of photo/video shoots, product storytelling, and visual assets in collaboration with internal and external creatives

2. Performance Marketing Strategy

  • Plan and execute paid marketing strategies across key digital platforms (Meta, Google, TikTok, etc.)
  • Use data and analytics to optimize campaigns and improve ROAS, engagement, and customer acquisition
  • Collaborate with performance marketing teams and agencies to deliver measurable results

3. Strategic Brand Communication

  • Own and evolve Martinni's  voice across PR, influencer marketing, web, packaging, and email
  • Ensure consistency across all marketing touchpoints and product launch communication
  • Lead storytelling efforts for brand campaigns, seasonal themes, and product introductions

4. Cross-Departmental Coordination

  • Serve as the strategic marketing liaison between Product, Design, Sales, and Operations
  • Lead marketing timelines, campaign execution, and go-to-market strategies
  • Ensure alignment on brand priorities across internal and external partners

Required Qualifications

  • MBA in Marketing, Brand Management, or related field

(required)
- 3–5 years of experience in marketing roles within a consumer brand or advertising agency
- Proven leadership experience in managing creative and content direction
- Strong understanding of brand development, digital strategy, and content trends
- Proficiency in marketing tools such as Meta Ads Manager, Google Ads, Klaviyo, Shopify, and/or CRM platforms
- Strong aesthetic sensibility and ability to provide clear direction to creative teams
- Excellent project management, written, and verbal communication skills
- Passion for the and skincare industry

What We Offer

  • A leadership opportunity within a fast-growing beauty brand
  • Creative freedom and the ability to shape the brand's future
  • Flexible working environment (remote or hybrid options)
  • Competitive compensation and benefits
  • Product perks and early access to new launches

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