Content Writer

21 hours ago

Islamabad, Islamabad, Pakistan BusRoute Full time 400,000 - 600,000 per year

Job Description: Content Writer (Onsite)

Location:
DHA Phase 2, Islamabad

Employment Type:
Full-Time

Experience Level:
Mid-Senior Level (3–5 years of experience)**

About the Position:

We are looking for a
Mid-Senior Content Writer
to join our dynamic team in
DHA Phase 2, Islamabad
. The ideal candidate will be responsible for creating
engaging, keyword-rich content
that ranks well on search engines and strengthens our brand presence. This role involves collaboration across teams, strategic content planning, and optimizing content for SEO performance. The candidate should be passionate about
continuous learning, creative problem-solving,
and delivering measurable results in digital content performance.

Principal Responsibilities:


• Create, edit, and proofread engaging content for websites, blogs, newsletters, landing pages, and other digital platforms.


• Lead and execute
content strategies
to enhance
brand awareness and digital growth
.


• Direct and mentor a
team of writers
, ensuring quality, consistency, and adherence to SEO standards.


• Collaborate closely with
designers and developers
to produce
high-quality, SEO-optimized blog posts, landing pages, and service descriptions
.


• Conduct comprehensive
keyword research
and implement
semantic SEO strategies
to drive organic traffic.


• Manage
internal linking structures
and perform
backlink tracking
to improve site authority and search rankings.


• Develop and manage
content calendars
to ensure consistent publishing and alignment with marketing campaigns.


• Analyze
market trends and user behavior
to generate data-driven content ideas.


• Collaborate with SEO, marketing, and technical teams to align content strategies with business goals.


• Optimize existing website content based on analytics, performance insights, and keyword effectiveness.


• Ensure all content aligns with brand voice, messaging, and SEO best practices.


• Stay up to date with emerging SEO tools, trends, and algorithm updates.

Required Experience and Skills:


• 3–5 years of experience in
content writing, copywriting, or SEO-focused content creation
(preferably in marketing, digital agencies, or tech environments).


• Proven ability to
create keyword-rich, SEO-optimized content
that drives engagement and ranks well in search engines.


• Strong expertise in
keyword research
,
semantic SEO
, and
backlink monitoring tools
(Ahrefs, SEMrush, or Google Search Console).


• Experience managing
content teams
and collaborating cross-functionally with designers, developers, and marketing teams.


• Excellent understanding of
on-page SEO
,
internal linking
, and
content structure optimization
.


• Strong written and verbal communication skills with a keen eye for detail.


• Proficiency with
CMS tools
(WordPress or similar platforms).


• Ability to analyze content performance metrics and adjust strategies accordingly.


• Self-motivated, creative, and able to manage multiple projects under tight deadlines.

Preferred Qualifications:


• Experience working with
international or UK-based clients
.


• Familiarity with
email newsletters
and content for digital campaigns.


• Knowledge of
AI-powered content tools
(e.g., Jasper, ChatGPT, SurferSEO).


• Basic understanding of
HTML
,
metadata
, and
structured content formatting
.


• Strong research and storytelling skills with the ability to simplify complex topics.

Education:

Bachelor's degree in
English, Journalism, Marketing, Communications
, or a related field (or equivalent professional experience).

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