Assistant Manager Marketing

2 weeks ago

Karachi, Sindh, Pakistan Hyundai Xteer Lubricants Full time 960,000 - 1,440,000 per year

Key Responsibilities:

  • Develop and implement comprehensive brand strategies and campaigns

  • Conduct market research to identify consumer trends and competitor activity

  • Collaborate with product development, sales, and creative teams to align branding efforts

  • Manage ATL/BTL and digital marketing initiatives

  • Monitor and report on brand performance metrics (market share, brand awareness, etc.)

  • Oversee packaging, pricing, and product positioning strategies

  • Manage agency relationships and media planning activities

Requirements:

  • Bachelor's/Master's degree in Marketing, Business Administration, or related field

  • 3-5 years of proven experience in marketing/ brand management, preferably in FMCG (Edible oil)

  • Strong understanding of market dynamics and branding principles

  • Excellent communication, leadership, and analytical skills

  • Proficient in digital marketing tools and market research techniques

Job Type: Full-time

Pay: Rs80, Rs120,000.00 per month

Education:

  • Bachelor's (Preferred)

Experience:

  • Edible Oil: 3 years (Preferred)
  • FMCG: 3 years (Preferred)

Work Location: In person

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