Email Marketing Specialist

7 days ago

Karachi GulshanEIqbal, Pakistan Hamsol Full time 480,000 - 720,000 per year

We are looking for a creative and data-driven Email Marketing Executive to plan, execute, and optimize our email campaigns. The ideal candidate should have a strong understanding of email marketing strategies, automation tools, and audience segmentation to drive engagement and conversions.

Key Responsibilities:

  • Develop and manage email marketing campaigns to promote products and services.
  • Write compelling subject lines, copy, and CTAs that increase open and click rates.
  • Design visually appealing email templates using tools like Mailchimp, HubSpot, or SendinBlue.
  • Conduct A/B testing to optimize campaign performance.
  • Monitor campaign analytics (open rates, CTR, conversions) and prepare performance reports.
  • Manage and segment subscriber lists for personalized targeting.
  • Ensure all emails comply with data protection laws (GDPR, CAN-SPAM).
  • Collaborate with marketing, design, and sales teams to align messaging and goals.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1–2 years of experience in email marketing or digital marketing.
  • Proficiency with email marketing platforms (Mailchimp, ActiveCampaign, HubSpot, etc.).
  • Strong copywriting and analytical skills.
  • Basic understanding of HTML/CSS (a plus).
  • Ability to manage multiple campaigns and meet deadlines.

Job Type: Full-time

Pay: Rs40, Rs60,000.00 per month

Work Location: In person

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