Manager - Programming Strategy (Qual), Star Maa

3 days ago

Hyderābād, Sindh, Pakistan JioStar Full time 1,200,000 - 3,600,000 per year
Job Summary: We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. Defines show positioning, sets marketing objectives, and translates strategy into clear creative briefs. Oversee creative alignment with target audience and tone, manages timelines, and ensures consistency across all media platforms. About the team: The programming strategy team is responsible for analyzing audience insights, tracking ratings, and shaping the content strategy for the channel. The team evaluates weekly BARC data, competitive trends, and cross-platform consumption patterns to identify growth opportunities and potential risks. They collaborate closely with programming, research, marketing, and social listening teams to provide data-backed recommendations that inform scheduling, slotting, and content decisions. With a deep understanding of audience behavior and evolving media trends, the team ensures that programming choices are aligned with viewer preferences and market dynamics. Their work strengthens the channel's positioning, drives consistent viewership growth, and enables strategic decision-making in a highly competitive entertainment landscape. Key Responsibilities:
  • Lead qualitative and quantitative research initiatives for Star Maa, managing end-to-end execution with external vendors and preparing presentations for management
  • Synthesize insights across multiple research studies to create impactful presentations for internal stakeholders and clients
  • Use AI tools (e.g., ChatGPT or similar) to generate nuanced, timely reports and insights
  • Expand and manage the research agency ecosystem, identifying new partners and methodologies to strengthen insights
  • Conduct weekly show performance analysis for Star Maa and Zee Telugu to predict weekly ratings and track competitive landscape
  • Collaborate with the content team to develop detailed story universe decks for new fiction and non-fiction shows.
Skills & Attributes for success:
  • Strong analytical skills with the ability to interpret both qualitative and quantitative data into actionable insights
  • Proficiency in AI-driven tools and comfort leveraging technology to enhance research outputs
  • Ability to manage multiple projects simultaneously with strong attention to detail and timelines
  • Strong presentation and storytelling skills to translate research findings into clear, compelling narratives
  • Collaborative mindset with the ability to work effectively with internal teams and external vendors
  • Curiosity for audience behavior, content trends, and entertainment industry dynamics
  • Comfort with ambiguity and agility to adapt insights to evolving business needs.
Preferred Education & Experience:
  • Postgraduate degree in Media, Business, Psychology, Sociology, or related field (or equivalent research-focused experience)
  • 3–5 years of experience in qualitative and quantitative research, consumer insights, or programming strategy
  • Hands-on experience managing external research vendors and synthesizing research outputs into presentations
  • Prior exposure to television, entertainment, or media industries is an advantage, but candidates from other industries with strong research experience are welcome
  • Proficiency in MS Office (Excel, PowerPoint) and familiarity with AI or BI tools for analysis and reporting.
About Us: Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies. If you would like more information about how your data is processed, please contact us.

  • Manager – Marketing Strategy, Star Maa

    3 days ago

    Hyderābād, Sindh, Pakistan JioStar Full time 1,200,000 - 3,600,000 per year

    Job Summary: We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. Defines show positioning, sets marketing objectives, and translates...

  • Manager - Programming Strategy (Quant), Star Maa

    3 days ago

    Hyderābād, Sindh, Pakistan JioStar Full time 500,000 - 1,500,000 per year

    Job Summary: We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. Defines show positioning, sets marketing objectives, and translates...

  • Manager- Social Media Marketing, JioHotStar

    3 days ago

    Hyderābād, Sindh, Pakistan JioStar Full time 30,000 - 60,000 per year

    Job Summary : We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. Defines show positioning, sets marketing objectives, and translates...

  • Associate Director

    3 days ago

    Hyderābād, Sindh, Pakistan JioStar Full time $80,000 - $120,000 per year

    Job Summary : We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. Defines show positioning, sets marketing objectives, and translates...

  • Program Manager

    3 days ago

    Hyderābād, Sindh, Pakistan Zeta Full time 1,200,000 - 3,600,000 per year

    About Zeta Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by Bhavin Turakhia and Ramki Gaddipati in 2015. Our flagship processing platform - Zeta Tachyon - is the industry's first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing,...

  • Sr. Program Manager

    3 days ago

    Hyderābād, Sindh, Pakistan Zeta Full time $120,000 - $180,000 per year

    About Zeta Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded byBhavin Turakhia and Ramki Gaddipati in 2015.Our flagship processing platform - Zeta Tachyon - is the industry's first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing,...

  • Statistical Programming II

    1 week ago

    Hyderābād, Sindh, Pakistan Capgemini Engineering Full time 1,200,000 - 3,600,000 per year

    Choosing Capgemini means choosing a place where you'll be empowered to shape your career, supported by a collaborative global community, and inspired to reimagine what's possible. Join us in helping leading healthcare and life sciences organizations unlock the value of data and drive evidence-based, impactful research.Your RoleAs a Statistical Programmer II...

  • Management Trainee

    3 days ago

    Hyderābād, Sindh, Pakistan Crystal Hues Limited Full time 1,200,000 - 2,400,000 per year

    Job DescriptionJob Title: Management TraineeLocation: India (Bangalore/New Delhi HQ/NOIDA with rotational exposure across departments)Reports To: Departmental Mentors / HR ManagerRole PurposeThe Management Trainee program is designed to prepare fresh graduates and young professionals for managerial positions in the language services industry. By providing...

  • Senior Data Modeler

    3 days ago

    Hyderābād, Sindh, Pakistan Incedo Full time $120,000 - $180,000 per year

    Company Overview Incedo is a US-based consulting, data science and technology services firm with over 3000 people helping clientsfrom our six offices across US, Mexico and India. We help our clients achieve competitive advantage throughend-to-end digital transformation. Our uniqueness lies in bringing together strong engineering, data science, anddesign...

  • Project Manager

    2 weeks ago

    Hyderābād, Sindh, Pakistan Pragma Edge Full time 1,200,000 - 3,600,000 per year

    Job Category - ITJob Type - Full TimeExperience: yearsJob Location - HyderabadNo. of Positions - 04Job DescriptionWe are seeking a highly experienced Senior Project Manager with 8+ years of proven expertise in leading complex, multi-disciplinary projects across diverse industries. The ideal candidate will bring strategic vision, deep client engagement...