SEO Outreach Expert
2 weeks ago
About SocialBu:
SocialBu is a growing software startup that focuses on simplifying social media management. It helps companies enhance their social media presence and maximize their social media effectiveness. We have a product used by ~8,000 users worldwide. You can learn more at
Job Description:
SocialBu is looking for an SEO Outreach Expert to manage all SEO activities, especially content strategy, link building, and keyword strategy to increase organic traffic.
Key Roles and Responsibilities:
- Conduct keyword research and generate content ideas that attract high-authority backlinks.
- Optimize landing pages to improve conversion rates.
- Execute link-building outreach campaigns, including guest posting and PR link outreach.
- Create compelling email templates and negotiate for backlink acquisition.
- Collaborate with the content team for guest post topic ideation.
- Identify new link opportunities using advanced search techniques.
- Monitor and report on link-building activities and outcomes.
- Analyze competitors' backlink profiles and develop strategies to outrank them.
- Daily manage backlinks, addressing any invalid or low-quality links.
- Implement safe link acquisition methods to prevent search engine penalties.
- Regularly assess link-building effectiveness, including growth, indexing, ranking, and traffic impact, providing data-driven suggestions.
- Stay informed on algorithm updates and industry trends to continuously refine link-building strategies.
- Analyze and report on overall website performance and analytics.
Key Requirements:
- Outstanding ability to think creatively, strategically, and identify and resolve problems.
- Recent hands-on experience, especially in Keyword research and Gap Analysis, includes SEO content strategy and link-building strategies.
- Strong written and verbal communication skills for successful outreach and effective client communication.
- A minimum of 2 years of professional experience. (Internship experience does not fulfill this requirement)
- Knowledge of HTML/CSS and
experience with Google Analytics, along with other website optimization tools such as Google Trends, Screaming Frog, SEMRUSH, MOZ, and AHREFS. - Ability to work within a team and independently with a structured and disciplined approach - we aim for the highest quality the first time and every time, not "hacking".
Nice to have:
- Previous work experience at a marketing agency, an international brand/ startup
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