ASO for iOS

2 weeks ago

Islamabad, Islamabad, Pakistan TechNestPk Full time 500,000 - 800,000 per year

Job Title: ASO for iOS

Location: G-8/1, Islamabad

Job Type: Full-time, Onsite

Experience: One year of experience in ASO for iOS apps

Job Description:

We are looking for a skillful and driven
"ASO for iOS"
who is enthusiastic about mobile apps and eager to dive deep into the world of App Store Optimization.

Job Responsibilities:

  • Develop, implement, and continually refine ASO strategies for iOS platforms to increase organic installs and visibility of our mobile games.
  • Conduct keyword research and optimize app metadata (titles, descriptions, keywords).
  • Perform ongoing A/B testing of app icons, screenshots, feature graphics, and preview videos to identify the most effective creative assets.
  • Track, analyze, and optimize conversion rates and app rankings.
  • Analyze user behavior, funnel performance, and market trends to make data-driven decisions and recommend improvements.
  • Monitor performance metrics, user feedback, and app analytics to continuously improve app store performance.
  • Monitor and track organic performance KPIs such as conversion rates, retention rates, install velocity, and keyword rankings using tools like AppTweak, Sensor Tower, Mobile Action, and Firebase.
  • Conduct competitor analysis to stay ahead of trends in the mobile app and identify opportunities for differentiation and improvement.
  • Manage
    localization
    of app store assets for multiple regions and languages to optimize global performance.
  • Prepare detailed
    performance reports
    and share actionable insights with key stakeholders.
  • Manage app updates and optimize each release for the best possible visibility.

Job Requirements:

  • One year of hands-on experience in
    App Store Optimization for IOS
  • Strong understanding of
    iOS App Store
    ranking algorithms and guidelines.
  • Practical knowledge of Meta Ads for mobile apps
  • Proficiency with major ASO and analytics tools (e.g., Sensor Tower, AppTweak, Mobile Action, App Annie, Firebase, and Google Analytics).
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced environment and manage multiple projects.
  • Experience in data-driven decision-making and analytical tools

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