Digital Marketing Executive

5 days ago

Islamabad, Islamabad, Pakistan Meer Group Full time 900,000 - 1,200,000 per year

Key Responsibilities:

  1. Digital Strategy & Campaign Management

  2. Develop and execute digital marketing strategies to promote investment products, real estate portfolios, and corporate brand visibility.

  3. Plan and manage paid ad campaigns (Google Ads, Meta, LinkedIn) targeting investors, HNWIs, and institutional clients.
  4. Optimize campaigns for ROI and lead quality, focusing on conversion-driven performance.

Content & Brand Marketing

  • Create and manage content for websites, blogs, newsletters, and social media that aligns with investment insights, market trends, and company updates.
  • Collaborate with investment and research teams to translate complex financial data into engaging digital content.
  • Ensure consistent brand voice and credibility across all digital platforms.

SEO & Website Optimization

  • Conduct keyword research and implement SEO strategies to improve visibility of investment offerings.
  • Monitor website performance and lead funnel metrics using Google Analytics and other tools.
  • Recommend enhancements to user experience (UX) and landing page conversions.

Social Media Management

  • Develop and execute social media strategies to position the company as a thought leader in investments.
  • Manage LinkedIn, Twitter (X), and YouTube presence to engage investors and showcase project achievements or fund performance.
  • Track engagement metrics and audience growth.

Email & CRM Marketing

  • Design and manage targeted email campaigns for investor updates, newsletters, and new fund launches.
  • Use CRM tools to segment audiences and automate personalized communication with investors.
  • Measure open rates, click-through rates, and investor engagement.

Market Research & Analytics

  • Monitor digital trends, competitor activities, and investor behavior to refine marketing strategies.
  • Prepare monthly reports on campaign performance, website analytics, and digital ROI.
  • Provide insights to management for strategic decision-making.

Collaboration & Compliance

  • Work closely with investment, compliance, and communications teams to ensure all marketing content meets regulatory and brand standards.
  • Coordinate with external agencies, media partners, and influencers for campaigns or investor webinars.

Interested candidates do share your resumes at
.capital with Subject line ' Digital Marketer'.

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