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Digital Marketing
2 weeks ago
We Are Hiring
| Digital Marketing & Customer Engagement Specialist (Office-Based)
Location:
Block B, 370, D Ground Block B People's Colony No 1, Faisalabad, Pakistan, (On-site)
Employment Type:
Full-Time, Permanent
Working Hours:
Monday – Friday (10 AM – 7 PM)
Apply at:
Website:
The Digital Marketing & Customer Engagement Specialist is responsible for planning, implementing, and managing the company's digital marketing strategies. This role focuses on building a strong online brand presence, running paid and organic campaigns, and directly engaging with customers to improve satisfaction, loyalty, and conversions. The position requires both strategic thinking and hands-on execution.
Key Responsibilities:
* Develop and execute digital marketing strategies across platforms, including Facebook, Instagram, TikTok, LinkedIn, YouTube, and Google.
* Manage, create, and publish engaging content (posts, videos, blogs, newsletters) aligned with brand voice and objectives.
* Plan, execute, and optimize paid advertising campaigns with a focus on lead generation and ROI.
* Monitor social channels, respond to customer inquiries, and foster active community engagement.
* Handle online reputation management by addressing customer feedback and reviews professionally.
* Track and analyze performance metrics (traffic, engagement, leads, conversions) and prepare regular reports.
* Conduct competitor analysis and market research to identify new opportunities.
* Collaborate with cross-functional teams and external agencies for creative and technical support.
* Stay updated on digital marketing trends, tools, and best practices.
Candidate Requirements:
* Proven track record in digital marketing and social media management.
* In-depth knowledge of digital advertising platforms (Meta Ads Manager, Google Ads, TikTok Business).
* Strong communication and copywriting skills in English and Urdu.
* Analytical mindset with the ability to interpret data and optimize campaigns.
* Proficiency with marketing tools such as Canva, Photoshop, Hootsuite/Buffer, Google Analytics, and email marketing software.
* Bachelor's degree in Marketing, Business, Media, or a related discipline (preferred).
* Professional certifications in digital marketing (Google, Meta, HubSpot) are advantageous.
Key Competencies:
* Creativity and innovation in content and campaign design.
* Strong customer service orientation and relationship-building skills.
* Ability to work independently and as part of a team.
* Strong time management and organizational skills.
* Results-driven with attention to detail.
What We Offer:
* Professional and growth-oriented work environment.
* Opportunity to shape and lead digital initiatives.
* Career progression and training opportunities.
