Performance Marketing Specialist
1 week ago
JOB DESCRIPTION.
Performance Marketing Specialist
Location: On-site
Type: Full-time
Department: Marketing
About the Role:
We're seeking a Performance Marketing Specialist with hands-on experience in designing, executing, and optimizing paid advertising campaigns across channels like GADs, Meta (Facebook/Instagram), TikTok, and other programmatic platforms. This role is key to driving high-quality traffic, user acquisition, and ROI-positive growth for our digital products or services.
You will work closely with cross-functional teams, including creative, analytics, and product, to craft data-driven marketing strategies that deliver measurable results.
Key Responsibilities:
- Plan, launch, and manage paid advertising campaigns across Google, Meta, TikTok, and other digital ad networks.
- Monitor and analyze campaign performance, optimize for key KPIs including CPI, CAC, CTR, ROAS, and LTV.
- Perform audience research, define targeting strategies, and experiment with creatives and placements.
- Work with the creative team to develop and iterate on ad creatives (static, video, copy).
- Conduct A/B testing across campaigns and landing pages.
- Collaborate with analytics team or use dashboards (GA4, Firebase, AppsFlyer, etc.) to derive insights.
- Manage and optimize ad budgets, ensuring maximum performance within allocated spend.
- Stay informed of platform updates, algorithm changes, and emerging trends in performance marketing.
Qualifications:
- 2–4 years of experience in performance marketing / growth marketing / digital advertising.
- Proven track record of managing paid ad campaigns with clear, measurable results.
- Deep understanding of performance metrics and attribution models (CPC, CPM, CPI, ROAS, etc.).
- Hands-on experience with platforms such as:
- Google Ads
- Facebook/Instagram Ads
- TikTok Ads, YouTube Ads
- (Optional) LinkedIn Ads, Twitter Ads, Snap, programmatic DSPs
- Experience with analytics tools (e.g. Google Analytics, Firebase, AppsFlyer, Mixpanel).
- Strong analytical skills with proficiency in Excel or Google Sheets for performance tracking.
- Familiarity with SEO is a plus
- Self-starter with a test-and-learn mindset and attention to detail.
Preferred Skills (Bonus):
- Experience in subscription-based or freemium models.
- Familiarity with mobile apps, eCommerce, SaaS, or digital services
- Understanding of creative testing frameworks and conversion rate optimization (CRO).
- Experience working with designers, video editors, or creative teams.
Industry
- Software Development
Employment Type
Full-time
Job Type: Full-time
Pay: Rs70, Rs100,000.00 per month
Work Location: In person
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