Executive – Content

5 days ago

Karachi, Sindh, Pakistan iTack Solutions Full time 900,000 - 1,200,000 per year

We are seeking a
talented and motivated Content & Digital Marketing Executive
to join our dynamic team. The ideal candidate will develop engaging, high-quality content that supports marketing objectives, promotes our health tech products, and drives lead generation.

This role requires a balance of creativity, strategic thinking, and technical understanding of digital marketing tools and SEO best practices. The selected candidate will also collaborate closely with the SEO, design, and development teams while maintaining direct communication with clients.

Key Responsibilities:

  • Create compelling content for blogs, websites, landing pages, and social media.
  • Conduct keyword research and implement SEO guidelines to optimize content performance.
  • Utilize AI tools (e.g., ChatGPT, Jasper, Grammarly) to enhance content creation and productivity.
  • Develop and execute digital content strategies that support brand awareness and lead generation goals.
  • Coordinate with clients to gather content requirements and ensure alignment with expectations.
  • Collaborate with UI/UX designers and developers to ensure cohesive and user-friendly content presentation.
  • Proofread and edit content for accuracy, clarity, and consistency with brand tone.
  • Stay updated on emerging content marketing trends, SEO strategies, and digital tools.
  • Assist in performance tracking through Google Analytics, Search Console, and other digital platforms.

Requirements:

  • Bachelor's degree in Marketing, Communications, English, or a related field.
  • Proven experience (1–2 years) in content writing, blogging, or digital marketing.
  • Strong writing, editing, and proofreading skills with attention to detail.
  • Solid understanding of SEO principles and keyword optimization.
  • Experience using AI-powered writing tools.
  • Familiarity with B2B content creation, preferably in the tech or healthcare industry.
  • Basic understanding of ERP, .NET, WebForms, and UI/UX concepts.
  • Ability to communicate effectively with internal teams and clients.
  • Knowledge of Google Analytics, Search Console, or similar tools (preferred).
  • Excellent time management, organization, and collaboration skills.

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