Senior Google Ads Strategist

5 days ago

Karachi, Sindh, Pakistan Ad Labz Full time $60,000 - $120,000 per year

About Ad Labz

Ad Labz is a full-funnel PPC agency for B2B, SaaS, and Local Services. We win with sharp strategy, clean execution, and relentless iteration. We're hiring a Senior Google Ads Strategist to lead performance and partner closely with clients and our in-house team.

Role Overview

Own the journey from click to conversion: plan, launch, and scale campaigns tied to real outcomes (leads, demos, sales). You'll coordinate directly with clients, supervise technical resources, and manage website/landing-page projects that support paid performance. Hands-on experience with LinkedIn and Meta Ads is a strong plus.

What You'll do

  • Plan, build, and scale high-performing Google Ads across Search, YouTube, Display, Performance Max, and Local Services Ads.
  • Apply frameworks (e.g., God Tier Ads or similar) to design full-funnel strategies by intent and audience stage.
  • Manage/oversee website & landing-page projects: briefs, timelines, sprint planning, QA on staging, tracking readiness, and CRO tests.
  • Supervise on-site technical resources (developers, designers, tracking specialists): assign work, review deliverables, clear blockers.
  • Coordinate directly with clients: in-person reviews, strategy sessions, and goal-to-roadmap translation.
  • Audit and improve page experience to lift Quality Score and conversion rate.
  • Manage LSAs: profile completeness, lead quality monitoring, and dispute workflows.
  • Report clearly on performance using Google Ads, GA4, and conversion tracking; recommend decisive next steps.
  • Collaborate on creative direction and structured A/B testing for ads and pages.
  • Stay current on platform changes, policies, and best practices.

What You'll bring

  • 3+ years managing Google Ads with proven results at $5k–$50k+ monthly budgets.
  • Strong grasp of full-funnel performance strategy and measurement.
  • Experience managing web/landing-page delivery and supervising technical contributors.
  • Excellent client coordination and stakeholder management.
  • Fluency in written and spoken English
    with crisp, client-ready communication.
  • Ability to write and critique persuasive ad copy.
  • Experience with
    LinkedIn Ads
    and
    Meta Ads
    is a strong plus.
  • Familiarity with CRO tools/page builders (Webflow, WordPress, Unbounce, Instapage, HubSpot) is a plus.
  • Google Ads certification preferred.

What We Offer

  • Competitive salary
  • On-site, collaborative environment with clear growth paths
  • Access to leading frameworks, training, and strategy tools
  • A high-performance team focused on real impact

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