Content Producer
5 days ago
Content Lead (Video + Graphics)
Location:
Islamabad (On-site)
Employment Type:
Full-time
Experience:
3 - 5 years in video editing + graphic design (content-first brands)
Reports to:
Head of Marketing / Digital Marketing Manager
About the Role
We're hiring a hands-on Content Lead who can plan, produce, and ship high-impact content across video and design. You'll own our content calendar end-to-end storyboarding, editing, motion graphics, thumbnails, carousels, and brand visuals while guiding a small in-house/freelance team to deliver fast, on-brand assets.
What You'll Do
•
Content Ownership:
Build and run the weekly/monthly content calendar (Reels/Shorts, LinkedIn, YouTube, TikTok, Meta).
•
Video Production:
Edit short & long-form videos (9:16, 1:1, 16:9), add sound design, color grade, captions, and motion graphics.
•
Design & Branding:
Create social graphics, carousels, banners, thumbnails, sales creatives, and ad variants that convert.
•
Creative Direction:
Write hooks, shot lists, and storyboards; guide shoots with marketing & product teams.
•
Motion Graphics:
Produce intros/outros, lower-thirds, dynamic text, transitions, logo stings.
•
Optimization:
Tailor content to platform best practices; run A/B tests for hooks, thumbnails, and first 3 seconds.
•
Team Leadership:
Brief, review, and QA work from designers/editors/freelancers; maintain brand guides & asset libraries.
•
Performance:
Track KPIs (view duration, retention, CTR, engagement rate, on-time delivery) and iterate quickly.
•
Collaboration:
Partner with Growth/Ads on performance creatives for campaigns, promos, and product launches.
•
File Hygiene:
Manage project files, templates, presets, and versioning for speed and reuse.
Must-Have Skills
•
Adobe Suite (expert):
Premiere Pro, After Effects, Photoshop, Illustrator (Lightroom/Audition a plus).
•
Camera know-how
(framing, lighting, audio).
•
Strong video editing fundamentals:
pacing, rhythm, narrative, b-roll, transitions, captions.
•
Design craft:
layout, typography, color, hierarchy, and brand consistency.
•
Motion basics:
kinetic type, simple animations, masking, tracking.
•
Social fluency:
TikTok/IG Reels/YouTube Shorts/LinkedIn best practices, trend spotting, content hooks.
•
Portfolio:
Reel + design portfolio showing shipped social work (before/after or case studies preferred).
• Excellent written/spoken English; Urdu/Roman Urdu copy sense is a plus.
Nice to Have
• Figma/Canva for quick iterations and collaboration.
• Performance marketing exposure (ad creatives, static/video variants, thumbnails).
• Familiarity with AI tools (e.g., CapCut plugins, Runway, Descript) for speed.
• Experience in B2C brands, e-commerce, or BPO/service brands.
KPIs You'll Own
• Content velocity (assets/week) & on-time delivery
• Avg. view duration & retention on short-form
• CTR on thumbnails/cover frames & engagement rate
What We Offer
• Market-competitive salary (PKR – based on experience) + In house meal
• Paid leave
• Learning stipend (courses/plugins/presets)
• High-ownership role with fast growth
How to Apply
Email:
with:
Subject: Content Lead — Your Name
Your portfolio/reel links (Drive/Behance/YouTube)
2–3 best video/design samples and a short note on your role in each
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