Sr. Content Writer

4 days ago

Lahore, Punjab, Pakistan Transcure Full time 1,300,000 - 1,560,000 per year

Key Responsibilities

  • Research, plan, and produce high-quality SEO content tailored to healthcare audiences, including physicians, patients, and healthcare organizations.
  • Implement semantic SEO strategies to build topical authority and ensure content relevance.
  • Conduct in-depth keyword research and map content to user intent, competitive gaps, and search demand.
  • Optimize existing content for search visibility, readability, and engagement.
  • Collaborate with marketing, SEO, and subject-matter experts to align content with business and compliance requirements.
  • Track content performance using analytics & SEO tools (Google Search Console, GA4, SEMrush, Ahrefs, etc.) and continuously improve based on data.
  • Stay updated on healthcare industry trends and evolving search engine algorithms.

Qualifications

  • 4+ years of experience in SEO content writing, with at least 2+ years in the healthcare industry.
  • Demonstrated success in ranking long-form and topical content in competitive niches.
  • Strong understanding of semantic SEO, entity-based optimization, and content clustering.
  • Exceptional research, writing, and editing skills with attention to accuracy and compliance in healthcare communication.
  • Familiarity with E-E-A-T principles and Google's quality rater guidelines.
  • Experience with content strategy, editorial planning, and cross-functional collaboration.

Preferred

  • Experience working with medical practices, healthcare SaaS, or RCM companies.
  • Background in medical, life sciences, or health communication.
  • Ability to manage content calendars and guide junior writers when needed.

Job Type: Full-time

Pay: Up to Rs130,000.00 per month

Experience:

  • content writing / copywriting: 3 years (Preferred)

Work Location: In person

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