Social Media Manager and Content Creator

2 weeks ago

Karachi, Sindh, Pakistan Growille - Digital Marketing Agency Full time 1,500,000 - 1,800,000 per year

Community Engagement & Brand Presence

  • Act as the digital voice of Couch Crows and its clients—engaging with followers, influencers, and collaborators online.
  • Respond to comments and DMs thoughtfully and promptly to foster trust and engagement.
  • Track sentiment, feedback, and trends to report on community pulse.
  • Show up online with consistency, clarity, and care—always aligned with the brand voice.

Content Creation & Planning

  • Write compelling social media copy (LinkedIn posts, Reels captions, tweets, stories, carousels).
  • Collaborate with the design team or independently create content using tools like Canva or CapCut.
  • Build and manage a content calendar across channels (Instagram, TikTok, LinkedIn, YouTube, Threads, Facebook).
  • Help develop content themes that elevate Couch Crows' voice and values—and amplify our clients and causes.

Light Strategy & Trend Spotting

  • Support digital and campaign strategy development with insights and competitor scans.
  • Monitor performance metrics (reach, shares, saves, comments, etc.) and offer data-informed ideas for improvement.
  • Identify viral formats, trends, or cultural conversations that align with our work and values.

Project Execution & Client Support

  • Assist in rolling out new brand campaigns, speaker launches, or influencer partnerships.
  • Draft basic social decks, copy docs, or recap reports with clear insights and recommendations.
  • Occasionally attend in-person events (if local) to support real-time content capture.

Qualifications and Skills

  • 1 to 3 years of experience in social media, community management, or digital content marketing (agency or in-house).
  • Excellent writing, editing, and storytelling skills tailored to social media audiences.
  • Social intelligence, able to navigate sensitive topics, diverse communities, and dynamic conversations with empathy and care.
  • Strong organizational skills and the ability to manage calendars, priorities, and shifting timelines.
  • A collaborative spirit, with the ability to work both independently and as part of a fast-moving team.

Tools

  • Experience using social scheduling and analytics tools is a plus (e.g., Hootsuite, Buffer, Sprout Social, Sendible, Zoho Social, Agorapulse, SocialPilot, Loomly, Later, Tailwind, Keyhole, Brandwatch, Sprinklr, Google Analytics).
  • Familiarity with AI tools for content generation, design, and optimization (e.g., ChatGPT, , , Grammarly, Canva Magic Write, , Notion AI, Adobe Firefly, Midjourney).
  • Some experience with light video editing tools (e.g., CapCut, Instagram Reels, TikTok editor, Canva Video, Adobe Express).

Nice to Have

  • Experience managing public figure, influencer, or thought-leader accounts.
  • Familiarity with humanitarian or mission-driven brands.
  • Exposure to B2B or social impact marketing environments.
  • Design skills or motion graphics (even light Canva animations).

Why Work with Us

  • A mission-driven culture focused on impact, not ego.
  • Remote flexibility and trust-based working style.
  • Opportunity to work with influential thought leaders, non-profits, and campaigns that matter.
  • Room to grow: We want to invest in your long-term career and creative development.
  • Team retreats, collaborative culture, and an environment where feedback is valued.

Job Type: Full-time

Pay: Rs130, Rs150,000.00 per month

Education:

  • Bachelor's (Preferred)

Experience:

  • Social Media: 3 years (Preferred)

License/Certification:

  • Digital Marketing Certification (Required)

Location:

  • Karachi (Preferred)

Work Location: In person

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