Digital Marketing Executive

5 days ago

Karachi, Sindh, Pakistan ETL Sourcing Full time 1,200,000 - 3,600,000 per year

Digital Marketing Executive (Amazon FBA) — Home Textiles

Location:
Karachi (on-site)

Employment Type:
Full-time

Reports To:
Head of Operations

About the Role

Own Amazon growth across paid media and organic search. You'll plan and run PPC (SP/SB/SD/DSP optional), build and optimize listings (SEO + CRO), and turn data into actions that drive rank, conversion, and profitable sales for our towels, sheets, and kitchen linens.

Key Responsibilities

PPC Strategy & Execution

  • Build account strategy by marketplace, category, and lifecycle stage; set budgets, targets (ACOS/TACoS/ROAS), and pacing.
  • Launch and optimize
    Sponsored Products, Sponsored Brands, Sponsored Display
    (and DSP if used): keyword/ASIN targeting, bids, dayparting, placements, negatives, and audience retargeting.
  • Create structured campaign architectures (prospecting vs. harvesting, auto → manual funnels), and ongoing search-term mining.
  • Implement promos/coupons/deals in sync with PPC pushes (Prime events, seasonality).

Listing SEO & Content

  • Keyword research (short-tail/long-tail) and competitor gap analysis; map primary/secondary keywords to titles, bullets, A+ and backend.
  • Write clear, compliant copy tailored to
    home textiles
    (GSM, yarn counts, CVC/PC blends, absorbency, care).
  • Coordinate creatives (photography, infographics, A+/Brand Store) and run A/B tests via
    Manage Your Experiments
    .

Conversion Rate Optimization

  • Diagnose conversion leaks across sessions → PDP → cart; iterate on images, reviews/Vine strategy, pricing, and value props.
  • Partner with operations to align packaging/dimensions with fee tiers where it helps CVR and contribution margin.

Analytics & Reporting

  • Own weekly dashboards for
    ACOS/TACoS, CTR, CVR, CPC, rank, sessions, share of voice, Top-of-Search%, new-to-brand
    .
  • Use
    Brand Analytics, Search Query Performance, Category/Competitor tracking
    to guide keyword and budget shifts.
  • Report test outcomes with clear recommendations; forecast impact and ROI.

Compliance & Stakeholder Management

  • Ensure adherence to Amazon policies (claims, keywords, image/text specs).
  • Collaborate with supply chain/3PL to sync stock with spend (avoid stockouts while scaling winners).

What Success Looks Like (KPIs)

  • TACoS within target and trending down quarter-over-quarter
  • Top 10 organic rank on core keywords for key ASINs
  • CTR and CVR improvements from listing tests (A/B)
  • Efficient scaling of winners (revenue ↑, ACOS stable/down)
  • Healthy review velocity (policy-compliant) and Brand Store engagement

Requirements

  • 2–4+ years
    hands-on Amazon
    PPC + SEO
    experience for FBA brands (agency or in-house).
  • Strong command of
    Seller Central, Brand Registry, Brand Analytics, SQP, MYE
    .
  • Proven track record improving rank and profit on mid-to-large catalogs.
  • Advanced Excel
    (Pivot, XLOOKUP/INDEX-MATCH, SUMIFS; basic Power Query). Power BI/Tableau is a plus.
  • Tooling: Helium 10/Jungle Scout (or similar); optional PPC tools (Perpetua, Pacvue, Adtomic, etc.).
  • Copywriting + brief writing
    skills; ability to direct designers for images/A+ and uphold brand voice.
  • Domain fluency in
    home textiles
    (towels, sheets, GSM, yarn counts, blends, care & quality cues).
  • Strong analytical mindset, test discipline, and clear communication.

Nice to Have

  • Experience with Amazon
    DSP
    and audience strategies
  • Basic HTML for A+/Store tweaks; Canva/Photoshop familiarity
  • Understanding of pricing strategy, contribution margin, and FBA fees

How to Apply

  • Email your CV + a 1-page portfolio of past results (before/after KPIs, screenshots, listing links) to

    with subject
    "PPC/SEO Executive – Amazon FBA"
    .

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