PPC Google Ads Specialist

1 week ago

Pakistan Intech Sky Pvt Ltd Full time 1,200,000 - 3,600,000 per year

Key Responsibilities

  • Plan, launch, and manage high-performing Google Ads campaigns across Search, Display, Shopping, and Video, focused on promoting customized packaging solutions.
  • Conduct in-depth keyword research to identify high-intent, industry-specific terms aligned with our product offerings (e.g., custom boxes, eco-friendly packaging, branded mailers).
  • Write engaging ad copy that speaks to the needs of B2B buyers and procurement professionals.
  • Manage budgets effectively and optimize bids to maximize ROI and minimize cost-per-acquisition (CPA).
  • Continuously analyze campaign performance and implement data-driven optimizations (A/B testing, audience refinement, dayparting, etc.).
  • Collaborate with the design team to develop effective landing pages and creative assets.
  • Set up and maintain conversion tracking using Google Tag Manager and Google Analytics.
  • Stay up-to-date with trends in both PPC marketing and the packaging industry.

Qualifications

  • 2–4 years of experience in PPC advertising with a proven track record in Google Ads.
  • Strong understanding of B2B marketing strategies and long sales cycles.
  • Experience with Google Analytics, Google Tag Manager, and keyword research tools (e.g., SEMrush, Ahrefs, Keyword Planner).
  • Excellent analytical skills with the ability to interpret performance data and provide actionable insights.
  • Google Ads Certification (Search and/or Display) is preferred.
  • Familiarity with packaging or manufacturing industries is a strong advantage.

Preferred Skills

  • Knowledge of CRO best practices and experience with A/B testing tools.
  • Experience with remarketing strategies and audience segmentation.
  • Basic understanding of SEO and its role in paid media strategy.
  • Ability to write clear, concise, and persuasive ad copy tailored to B2B buyers.

What We Offer

  • Competitive compensation and performance bonuses
  • Flexible working arrangements (remote or hybrid options)
  • Professional development and certification opportunities
  • A creative, collaborative, and innovation-focused team culture
  • The opportunity to work in a growing industry with global potential

How to Apply

Please submit your CV, a brief cover letter

Job Type: Full-time

Pay: Rs100, Rs200,000.00 per month

Work Location: Remote

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