Google Ads

3 days ago

Lahore, Punjab, Pakistan Techbridge Consultancy Services Full time 100,000 - 300,000 per year

We are looking for an experienced and certified PPC (Pay-Per-Click) and Google Ads Professional with 2–3 years of proven, hands-on experience in planning, executing, and optimizing paid advertising campaigns across multiple platforms.

The ideal candidate is not only adept at managing campaigns but also brings a strategic understanding of digital marketing, analytics, and conversion optimization.

Key Responsibilities

1. Campaign Strategy & Planning

  • Develop comprehensive paid media strategies aligned with business objectives and target audiences.
  • Conduct in-depth keyword research, audience segmentation, and competitor analysis to inform campaign planning.
  • Collaborate with cross-functional teams to ensure paid media efforts align with broader marketing initiatives.

2. Campaign Execution

  • Build and manage paid ad campaigns across multiple platforms — with a strong focus on Google Ads (Search, Display, YouTube, and Shopping).
  • Write compelling ad copy and create engaging ad creatives tailored to specific audience segments.
  • Implement smart bidding strategies, targeting methods, and ad placements to maximize campaign performance.

3. Performance Monitoring & Optimization

  • Track and analyze key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
  • Identify insights and opportunities for improvement through ongoing data analysis.
  • Continuously optimize campaigns through A/B testing, bid adjustments, and audience refinements.

4. Conversion Optimization

  • Work closely with the web and design teams to ensure high-performing landing pages and seamless user experiences.
  • Implement and analyze A/B tests to optimize ad creatives, landing pages, and conversion funnels.

5. Budget Management

  • Manage and allocate advertising budgets across campaigns and platforms efficiently.
  • Monitor and control ad spend, ensuring campaigns stay within budget while achieving desired ROI.
  • Prepare regular budget utilization and performance summaries.

6. Reporting & Insights

  • Create detailed performance reports highlighting key insights, trends, and recommendations.
  • Present campaign outcomes to stakeholders, clearly communicating the value and impact of paid advertising initiatives.

7. Industry Awareness

  • Stay updated with the latest trends, technologies, and best practices in paid media and digital marketing.
  • Identify opportunities to test and adopt emerging platforms or innovative advertising strategies.

Qualifications

  • Google Ads Certified (Search, Display, or Analytics certifications preferred).
  • 2–3 years of experience in planning, executing, and optimizing PPC campaigns, primarily on Google Ads.
  • Strong understanding of digital marketing strategy, analytics, and conversion tracking.
  • Proven success in achieving campaign KPIs and driving measurable business results.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to thrive in a fast-paced, collaborative environment and manage multiple campaigns simultaneously.

Job Type: Full-time

Application Question(s):

  • How many years of hands-on experience do you have managing Google Ads campaigns.
  • What is the average monthly ad budget you've managed in your recent PPC campaigns?
  • Which of the PPC/digital marketing tools have you worked with?
  • Are you available to work from 3:00 PM to 1:00 AM (Pakistan Standard Time), Monday to Friday?

Work Location: In person

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