
Marketing Campaign Manager
7 days ago
We seek a PPC (Pay Per Click) Expert/Manager to run
Google and Meta campaigns
and monitor paid search budgets.
In this role, your goal will be to ensure the highest possible return on investment (ROI) for our online marketing efforts.
Must have 2-4 years of experience in the related field (packaging industry or female clothing brand, to be more specific)
Job Description/Responsibilities:
Launching and optimizing PPC and Meta campaigns and GOOGLE AdWords
Monitoring budgets and overseeing search platform accounts
Tracking KPIs and producing useful reports for management
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g., Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g., dashboards).
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce the risk of click fraud
Keep abreast of PPC
Requirements and Skills:
Must have 2-4 years of experience in the related field.
Must have worked in the packaging industry or for a female clothing brand.
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus
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