Digital Account Manager

7 days ago

Karachi, Sindh, Pakistan Happy Ads Full time 1,200,000 - 3,600,000 per year

Location:
Karachi, Pakistan (On-site)

Experience:
2-3 years in digital marketing with a focus on performance campaigns

Employment Type:
Full-Time

About Us

At
Happy Ads
, we specialize in delivering impactful digital campaigns that drive results. Our expertise spans
app performance marketing
,
connected TV
,
programmatic buying
,
in-game advertising
, and
creative interactive experiences
. We work with top global brands to create innovative, measurable campaigns.

We are looking for a
Digital Account Manager (Performance)
who is passionate about
app growth and performance marketing
, with strong analytical skills and a client-focused mindset.

Role Overview

The Digital Account Manager will be responsible for
managing app performance campaigns across multiple platforms and networks
, ensuring alignment with client goals, and delivering measurable results. This role involves
strategic planning, campaign optimization, client communication, and performance reporting
.

You will be the primary point of contact for our partners and clients, overseeing campaign execution from start to finish, and presenting performance insights and growth strategies to senior management.

Key Responsibilities

  • Campaign Management:
  • Plan, launch, monitor, and optimize
    app install and performance campaigns
    across digital channels and networks.
  • Work closely with partners to ensure campaigns are delivering on
    KPIs
    such as
    CPI, CPA, ROAS, and retention
    .
  • Troubleshoot underperforming campaigns and implement optimization strategies.
  • Client Relationship Management:
  • Act as the primary point of contact for clients, providing updates on campaign performance and growth opportunities.
  • Collaborate with client teams to align campaign strategies with broader marketing objectives.
  • Performance Analytics & Reporting:
  • Use analytics and MMP data (e.g., AppsFlyer, Adjust, Branch) to track and measure performance.
  • Prepare detailed reports and present campaign results to both clients and senior management.
  • Share actionable insights to continuously improve campaign efficiency.
  • Strategic Growth:
  • Identify new growth opportunities for clients through innovative ad strategies and emerging platforms.
  • Stay updated on
    industry trends, performance marketing tools, and app growth strategies
    .

Requirements

  • 2-3 years of experience
    in digital marketing, specifically in
    performance campaigns
    for apps or mobile growth.
  • Strong understanding of
    digital advertising metrics
    and app campaign KPIs.
  • Knowledge of
    mobile ad networks
    ,
    DSPs
    , and
    programmatic platforms
    is a plus.
  • Familiarity with
    Mobile Measurement Partners (MMPs)
    like AppsFlyer, Adjust, or Branch.
  • Excellent
    analytical, problem-solving, and communication skills
    .
  • Ability to manage multiple campaigns and clients simultaneously.
  • Proficiency in MS Excel, Google Analytics, and campaign reporting tools.
  • Bachelor's degree in Marketing, Business, or related field.

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