DIGITAL MARKETING and ELEMENTOR BASED WEB-DEVELOPMENT ASSOCIATE

DIGITAL MARKETING and ELEMENTOR BASED WEB-DEVELOPMENT ASSOCIATE

Specialization: Elementor | Landing Pages | SEO | PPC + Tracking | Social Media Posting | Funnel Optimization

Reports to: Founder (MAK)

Collaborates with: AI Automation Associate & AI Graphic Designer

Purpose: Build MSK's digital assets and infrastructure to convert traffic into leads, and run day-to-day digital marketing operations.

1. CORE MISSION (Non-Negotiable Output)

Build, manage, and scale a complete digital acquisition engine:

• High-conversion landing pages for every MSK product line
• SEO dominance (local + SBU-based)
• Ads-ready funnel architecture (Google + Meta)
• Email and WhatsApp marketing infrastructure
• Daily social posting (using designer assets)
• Tracking, analytics, pixel setup
• Smooth integration with AI automation workflows
• You own the structure, flow, positioning, and performance of MSK's digital presence.

2. PRIMARY RESPONSIBILITIES (Execution Focused)

A. Elementor Landing Pages (Primary Duty)

You will:

• Build fast, premium, modern landing pages using Elementor Pro
• Create niche micro-funnels for every SBU
• Optimize for mobile conversions
• Implement CTA frameworks (call, WhatsApp, quote forms)
• Add persuasive copy, layout, and trust signals
• Maintain consistent structure and UI
• Integrate forms with WhatsApp, email, CRM, n8n workflows
• Your pages must convert cold traffic into WhatsApp conversations + calls + leads.

B. SEO (On-Page + Technical + Local)

You will run MSK's full SEO operations:

• Keyword research for each SBU
• SEO-driven content structure
• Metadata, schema, alt-tags, and sitemap updates
• Optimize load speed & core vitals
• Internal linking strategy
• Create local SEO landing pages (cities around Houston)
• Optimize Google Business Profile (in collaboration with Founder)
• Monitor rankings & improve them weekly
• Goal: Rank MSK #1 locally across signage categories.

C. Social Media Posting (Execution Only)

You are responsible for:

• Posting schedule across Instagram/Facebook/TikTok
• Writing captions
• Publishing the content delivered by the designer
• Adding hashtags, geotags, keywords
• Maintaining brand consistency across posts
• Updating stories with ready assets
• Uploading thumbnails and descriptions for YouTube/shorts
• Your responsibility: Consistency, discipline, and traffic generation.

D. PPC & Ads Infrastructure (Setup + Optimization)

You will NOT run complex campaigns alone.

• But you will manage the entire technical ads foundation:
• Google Ads account structure
• Meta Ads Manager setup
• Pixel installation
• Conversion API (with technician help if needed)
• GTM tracking events
• UTM parameters
• Remarketing audiences
• Landing page relevance + Quality Score support
• You prepare the digital environment so MSK can run ads profitably.

E. Analytics, Tracking & Conversion Systems

You must ensure all tracking is correct and functional:

• Google Analytics 4 (GA4) setup
• Google Tag Manager
• Meta Pixel
• TikTok Pixel
• Event tracking (scroll, button, WhatsApp, form submission)
• Weekly reporting on:
• traffic
• top pages
• conversions
• CPL (cost per lead)
• funnel drop-off analysis
• You build MSK's data visibility layer.

F. Email + WhatsApp Marketing Support

You will:

• Upload CSVs into HubSpot / CRM
• Create email templates (designer will supply visuals)
• Build automated follow-up sequences
• Manage WhatsApp broadcast lists
• Connect email forms ? automation ? WhatsApp flow
• You support the AI Automation Associate in building complete marketing loops.

G. Collaboration With AI Automation & AI Designer

With AI Automation Associate (Zeeshan):

• Connect funnels to WhatsApp bots
• Ensure landing pages fire correct webhooks
• Solve front-end integration issues
• Implement form validation + clean data flow
• Support CRM synchronization
• With AI Graphic Designer:
• Provide page dimensions, assets needed, copy blocks
• Receive graphics and insert into landing pages
• Post content supplied by designer
• Maintain brand consistency across all SBUs
• You are the link between design ? automation ? website ? ads.

3. REQUIRED SKILLS: Core

• Elementor Pro (expert)
• WordPress (expert)
• SEO (strong)
• Google Tag Manager
• Google Analytics
• Meta Pixel
• CRO fundamentals
• Copywriting for landing pages
• Social media platform management
• PPC structure & technical setup
• Lead generation fundamentals
• WhatsApp + CRM funnel understanding
• A/B testing
• Good to have experience in
• HTML/CSS basics
• Heatmap tools (Hotjar / Clarity)
• Experience with subdomains
• Google Business Profile optimization

4. ROLE EXPECTATIONS (Clear, Measurable, No Gray Area)

Daily

• Publish content (designer-made)
• Fix/maintain landing pages
• Optimize SEO elements
• Update website visuals, CTAs, copy
• Check tracking & events
• Communicate updates on Slack

Weekly

• Build and upgrade landing pages
• Run SEO improvements
• Add blog/posts for SEO
• Report analytics
• Update GBP listing
• Improve speed or conversion on 1–2 pages
• Monthly
• New Websites/Domians
• SEO-optimized content pieces
• Full performance report
• Optimize top 2 funnels
• Create location-based pages
• Improve conversion rate
• Add automation-ready content blocks

5. TRAITS REQUIRED FOR SUCCESS

• Fast execution
• Strong discipline
• High responsiveness
• Owns problems
• Understands MSK's business & customers
• Learns quickly
• Obsessed with conversion rate
• Comfortable with daily publishing
• Can self-manage without micromanagement
• Loyal to the process, consistent in delivery

6. BOUNDARIES (Lines You Cannot Cross)

• No delays without communication
• No low-quality pages
• No untested forms or broken tracking
• No mixing roles with AI Designer (you post, they create)
• No using MSK templates for competitors
• No personal freelancing during MSK hours
• No repurposing MSK landing page systems elsewhere

7. WHAT THIS ROLE IS NOT

• Not a backend or automation engineer
• Not a copy-paste executor
• This role is strategic + operational digital growth.

8. NORTH STAR METRIC

• Your job is to increase the number of leads MSK gets every week through website traffic, SEO, and funnels.

Job Type: Contract

Work Location: In person