Junior ASO

Job Description:

We are seeking a Junior ASO (App Store Optimization) to join our marketing team. This role offers an exciting opportunity to learn and contribute to improving the visibility and discoverability of our mobile games across app stores. You will assist in ASO strategies, keyword research, and data analysis to help drive organic growth and enhance game performance.

Responsibilities:

• Assist in developing and implementing ASO strategies to improve app rankings and visibility.
• Conduct keyword research to identify optimization opportunities.
• Support the optimization of app metadata, including titles, descriptions, and keywords, to enhance search ranking.
• Monitor and analyze app performance data, generating insights to help refine ASO strategies.
• Work closely with the marketing and product teams to align ASO efforts with overall marketing goals.
• Stay updated on ASO trends, algorithm changes, and industry developments.
• Track competitor performance and market trends to inform ASO strategies.
• Utilize ASO tools (e.g., App Annie, Sensor Tower) to assist in performance tracking and reporting.

Requirements:

• Bachelor's degree in marketing, Business Administration, Computer Science, or a related field.
• 1 .5 years of experience in ASO, digital marketing, or a related field (internship experience is a plus).
• Basic understanding of ASO best practices, mobile gaming trends, and app store guidelines.
• Familiarity with ASO tools and analytics platforms (e.g., App Annie, Sensor Tower) is preferred.
• Strong analytical skills and a data-driven mindset.
• Good communication and teamwork skills to collaborate with cross-functional teams.
• Willingness to learn and adapt to the evolving ASO landscape.
• Passion for mobile gaming and user behavior analysis.

Job Type:
Full-time