AFH Channel Activation Lead

5 days ago

Lahore, Punjab, Pakistan PepsiCo Full time $60,000 - $120,000 per year

Overview
The AFH Channel Activation Lead will be responsible for driving growth in the Away From Home (AFH) vertical through strategic management of International & Local Accounts, including Foodservice and recreation channels. This dual role combines end-to-end Key Account Management with Channel Development, ensuring PepsiCo's portfolio is activated, visible, and delivering profitable growth across customer touchpoints.

Responsibilities
Key Account Management

  • Lead and manage strategic AFH customers (International & Local Chains, Eateries, Recreation Channels).
  • Own the complete customer lifecycle: negotiations, joint business planning, targeting, conversions, activations, renewals, and retention.
  • Build and strengthen long-term partnerships with key customers to maximize value creation.
  • Drive incremental beverage transactions and portfolio expansion within accounts.
  • Collaborate with Bottlers and internal stakeholders to ensure seamless execution and delivery.
  • Identify and capture white space opportunities within AFH to drive growth.
  • Manage budget planning, allocation, and tracking to deliver agreed financial KPIs.

AFH Channel Management - Organized

  • Partner with Global and Local PepsiCo/Bottling teams to define and execute the AFH channel strategy.
  • Develop channel playbooks, toolkits, and best practices to drive consistency and effectiveness.
  • Ensure channel hygiene, compliance, and capability building across the ecosystem.
  • Leverage consumer insights, market data, and analytics to shape strategy and decision making.
  • Track and deliver on channel KPIs (volume, share, distribution, execution metrics).
  • Build capability of our partners on AFH (leveraging International AFH community / best practices and playbooks) to support the above growth agenda and actively partner with them to build and execute the transformation plan to deliver against the growth agenda.
  • Own Annual Plan, 3-Year Plan and Contractual agreements for all AFH topics

Equipment Management (Coolers, Vending & Post-Mix Machines)

  • Oversee end-to-end equipment management: procurement, deployment, maintenance, and execution.
  • Work closely with bottling partners and equipment suppliers to ensure availability and service reliability.
  • Drive optimization of equipment utilization to enhance visibility and sales in the AFH channel.
  • Cross-Functional Collaboration
  • Partner with Marketing, Supply Chain, Finance, and Bottlers to ensure aligned business objectives.
  • Drive joint business planning (JBPs) with customers and bottling partners.
  • Act as the AFH voice of customer and channel in internal discussions, ensuring execution excellence.

Qualifications

  • Understanding of the business, knowledge of industry and competitive activity, marketing, media and trade marketing
  • 4 - 7 years' experience, out of which over 2-3 years in FMCG
  • Proficiency in information technology and towering strength on data management and related tools
  • Exhibits towering strength in analytical skills / strong financial skills
  • Strong interpersonal and communication skills
  • Strong data-driven decision-making and analytical skills.
  • Excellent communication, stakeholder management, and collaboration skills.
  • MBA/BBA or equivalent from a reputable organization

  • NKA and AFH Lead Pakistan

    7 days ago

    Lahore, Punjab, Pakistan PepsiCo Full time 1,500,000 - 2,500,000 per year

    OverviewThe NKA and AFH Lead Pakistan will be responsible for driving growth in the Away From Home (AFH) vertical through strategic management of International & Local Accounts, including Foodservice and recreation channels. This dual role combines end-to-end Key Account Management with Channel Development, ensuring PepsiCo's portfolio is activated, visible,...

  • Franchise Leadership Sr Analyst

    5 days ago

    Lahore, Punjab, Pakistan PepsiCo Full time 60,000 - 120,000 per year

    Overview:The Key Account Manager & AFH Channel Manager will be responsible for driving growth in the Away From Home (AFH) vertical through strategic management of International & Local Accounts, including Foodservice and recreation channels. This dual role combines end-to-end Key Account Management with Channel Development, ensuring PepsiCo's portfolio is...

  • Associate Manager Key Accounts

    3 days ago

    Lahore, Punjab, Pakistan PepsiCo Full time 900,000 - 1,200,000 per year

    OverviewThe Associate Manager Key Accounts will be responsible for driving growth in the Modern Trade channel, managing strategic customer partnerships with International and Local Modern Trade accounts, including supermarkets, hypermarkets, convenience formats, and emerging players. The role combines end-to-end Key Account Management with Modern Trade...

  • Channel Manager-Small Stores Channel Manager-Small Stores

    1 day ago

    Lahore, Punjab, Pakistan Nestle Operational Services Worldwide SA Full time 300,000 - 600,000 per year

    Location: Lahore, PakistanCompany: NestléJob Type: Full Time, PermanentQualification: Bachelors/Masters Degree from an HEC recognized institute Position Summary To develop the Channel agenda within the business to support long term Channel Category growth and profitably increase market share. Channel Manager will be responsible for developing strategies...

  • Channel Manager-Small Stores

    1 day ago

    Lahore, Punjab, Pakistan Nestlé USA Full time 300,000 - 600,000 per year

    Location: Lahore, PakistanCompany: NestléJob Type: Full Time, PermanentQualification: Bachelors/Masters Degree from an HEC recognized institute Position SummaryTo develop the Channel agenda within the business to support long term Channel Category growth and profitably increase market share. Channel Manager will be responsible for developing strategies for...

  • Channel Planning Manager

    1 day ago

    Lahore, Punjab, Pakistan Digitt Plus Full time 600,000 - 1,200,000 per year

    Job Description:The Channel Planning Manager will be responsible for overseeing the development and management of business cases for partners and the company, assigning and monitoring sales targets, and supporting strategic business initiatives. This individual will also play a key role in managing digital transformation projects and AI/ML tools to improve...

  • Channel Account Manager

    3 days ago

    Lahore, Punjab, Pakistan Sungrow Power Supply Co., Ltd. Full time 900,000 - 1,200,000 per year

    Job ResponsibilitiesDevelop and manage distributor and partner networks within the assigned Pakistan market, building a sustainable channel ecosystem;Formulate and implement regional sales strategies to achieve business targets;Maintain strong relationships with existing partners through regular engagement, performance evaluation, and incentive...

  • New Business Channel Sales

    2 weeks ago

    Lahore, Punjab, Pakistan Hikvision Pakistan Full time $104,000 - $130,878 per year

    We are seeking a dynamic and result-oriented Regional Channel Sales to drive growth for our SMD/LED, Access Control, Video Intercom, and Network Switches product lines. The role requires a strong understanding of the market landscape, building strategic relationships, and developing long-term partnerships with distributors, resellers, and system...

  • Officer – ATM Channel

    2 weeks ago

    Lahore, Punjab, Pakistan MCB Islamic Bank Ltd. Full time 600,000 - 1,200,000 per year

    Company DescriptionMCB Islamic Bank Limited (the "Bank") is a wholly owned subsidiary of MCB Bank Limited and began operations in 2015 with a nationwide network of branches. The Bank aims to be the first choice Shari'ah compliant financial services provider for customers and conducts business purely in accordance with Shari'ah principles. The Bank offers a...

  • Lead Generation Trainee

    2 weeks ago

    Lahore, Punjab, Pakistan Code Desk Private Limited Full time 104,000 - 130,878 per year

    Company DescriptionAt Code Desk, we believe in open communication with our clients and take pride in establishing working relationships even before the actual work begins. We provide services in web development, mobile app development, application development, business intelligence, SEO, Social media and many more. Our team is proficient in a wide range of...