Off-Page SEO Specialist

6 days ago

Lahore, Punjab, Pakistan Spell Engineering Full time 300,000 - 600,000 per year

Overview

We are looking for a highly motivated and results-driven Off-Page SEO Specialist, with a minimum of one year of hands-on experience in effective backlink acquisition. This role is crucial for improving our website's Domain Authority, increasing organic search rankings, and driving high-quality referral traffic through strategic and ethical link-building campaigns.

Salary: Competitive, negotiable based on experience.

Key Responsibilities

1. Backlink Strategy & Acquisition

  • Develop and execute targeted, ethical link-building strategies (e.g., guest posting, resource page link building, broken link building, content promotion).
  • Conduct in-depth research to identify and qualify high-Domain Authority (DA) and relevant websites for link opportunities.
  • Manage end-to-end outreach campaigns, including crafting personalized and compelling email pitches to webmasters, bloggers, and editors.
  • Negotiate and coordinate link placements, ensuring anchor text and placement location meet strategic SEO requirements.
  • Collaborate with the Content team to brainstorm and identify "linkable assets" that naturally attract high-quality backlinks.

2. Analysis & Monitoring

  • Utilize advanced SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console) to perform comprehensive competitive backlink analysis.
  • Monitor and audit the existing backlink profile regularly, identifying and proactively disavowing low-quality or potentially toxic links to maintain site health.
  • Track, report, and analyze key Off-Page SEO metrics, including Domain Authority, link volume, link quality, and organic ranking improvements.
  • Stay up-to-date with the latest search engine algorithm updates and link-building best practices to ensure continuous compliance and effectiveness.

Qualifications and Skills

  • Experience: Minimum 1 year of dedicated experience in an SEO role with a primary focus on off-page optimization and link building.
  • SEO Knowledge: Solid understanding of core SEO principles, search engine ranking factors, and the difference between dofollow/nofollow links.
  • Link Building Expertise: Proven ability to source and acquire high-quality, editorially placed backlinks.
  • Communication & Outreach: Excellent written and verbal communication skills, with a professional and persistent approach to email outreach and relationship building.

Preferred

  • Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience).
  • Experience with content management systems.
  • Familiarity with tracking and reporting using Google Analytics and Google Search Console.

Job Type: Full-time

Work Location: In person

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