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Search Engine Optimization Executive

2 weeks ago

Lahore, Punjab, Pakistan Kausar Full time

Company Description

Kausar, founded in Lahore, Pakistan, is a globally recognized fashion platform that bridges the gap between South Asian designers and a worldwide audience, including the USA, UK, and Europe. We specialize in ready-to-wear, custom, resale, and rental fashion, offering thoughtfully sourced and quality-checked products that celebrate craftsmanship and storytelling. Our lean, order-based model emphasizes sustainability, supporting local artisans and minimizing waste while maximizing creativity. With a vision to expand into circular fashion, customization services, and global retail, Kausar is where tradition meets technology and style combines with purpose.

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Executive, based in Lahore. The SEO Executive will be responsible for performing keyword research, optimizing on-page SEO elements, managing link-building strategies, conducting in-depth SEO audits, and leveraging social media platforms to enhance digital presence. The role requires close collaboration with the content and marketing teams to ensure alignment with overall business goals.

Salary Budget: Rs 35K to Rs 60K

Qualifications

  • Proficiency in Keyword Research and On-Page SEO techniques, LLM & Chat GPT
  • Experience in Link Building and developing backlink strategies
  • Ability to conduct thorough SEO Audits and implement necessary improvements
  • Knowledge of Social Media Marketing to enhance online visibility
  • Strong analytical and problem-solving skills
  • Familiarity with SEO tools such as Google Analytics, SEMrush, or Ahrefs
  • Excellent communication and team collaboration skills
  • 1-2 years of professional experience in SEO or digital marketing preferred
  • Bachelor's degree in Marketing, IT, Communications, or related field is an advantage