Social Media Content Strategist

12 hours ago


Karachi, Sindh, Pakistan Biopharma Informatic Full time

About Us

We are a growing
clinical trials company
working at the intersection of healthcare, research, and patient outreach. Our mission is to connect the right patients with the right studies—ethically, compliantly, and effectively.

Social media for us is
not just posting
. It's education, trust-building, storytelling, and performance-driven outreach.

We're looking for a
creative, strategic thinker
who can design
out-of-the-box content plans
that make clinical research understandable, relatable, and engaging.

Role Overview

As our
Social Media Content Strategist
, you will own the
entire content strategy
across platforms—from ideation to execution. You'll create innovative content that drive
awareness, leads, and participant enrollment
, while maintaining compliance with healthcare and advertising standards.
This is an
in-house role
, working closely with our marketing, operations, and clinical teams. Clinical Trials marketing experience is required.

Key Responsibilities

Strategy & Planning

  • Develop
    monthly and quarterly content strategies
    aligned with clinical trial recruitment goals
  • Design
    out-of-the-box campaign ideas
    (educational, storytelling, testimonial, myth-busting, trend-driven)
  • Create content funnels for:

  • Trial awareness

  • Patient education

  • Lead generation & screening

Content Creation & Direction

  • Plan and script content
  • Collaborate with designers & video editors to bring ideas to life
  • Translate complex medical topics into
    simple, human language

Performance & Optimization

  • Track content performance and optimize based on insights
  • Work closely with paid ads teams to align
    organic + paid
    strategies
  • Experiment with new formats, hooks, and storytelling angles

Compliance & Ethics

  • Ensure content follows
    healthcare, clinical research, and ad compliance standards
  • Maintain patient confidentiality and ethical communication at all times

**What We're Looking For

Must-Have**

  • Proven experience as a
    Social Media Strategist / Content Strategist
  • Experience in
    healthcare, pharma, clinical research, or medical marketing
  • Strong understanding of Meta, Instagram, TikTok, LinkedIn & YouTube content dynamics
  • Ability to think
    beyond templates and trends

You're a Great Fit If You:

  • Think in
    campaigns, not posts
  • Can turn "boring medical topics" into
    engaging stories
  • Enjoy testing bold ideas backed by strategy
  • Are comfortable working closely with leadership and clinical teams
  • Understand that trust matters more than virality in healthcare


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