Website Developer and SEO Specialist

7 days ago

Rawalpindi, Punjab, Pakistan The Smart Object Full time 15,000 - 30,000 per year

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We're looking for a skilled and motivated SEO Executive who understands every aspect of Search Engine Optimization — from On-Page to Off-Page and Technical SEO. You'll be responsible for developing and implementing strategies to increase our organic visibility, traffic, and ranking performance across major search engines.

Key Responsibilities:

On-Page SEO

  • Conduct in-depth keyword research using tools like Ahrefs, SEMrush, or Google Keyword Planner.
  • Optimize website content, landing pages, and meta tags (title, description, header tags).
  • Ensure URL structure, internal linking, and site hierarchy follow SEO best practices.
  • Improve website speed, mobile responsiveness, and user experience for SEO performance.
  • Perform regular content audits and recommend improvements.
  • Use schema markup and structured data to enhance search visibility.

Off-Page SEO

  • Build and manage high-quality backlinks through ethical link-building strategies.
  • Develop relationships with bloggers, journalists, and webmasters for guest posting and outreach.
  • Manage business listings, directory submissions, and social bookmarking.
  • Analyze and disavow toxic backlinks using Google Search Console.
  • Track and report link-building effectiveness and referral traffic.

Technical SEO

  • Audit and fix crawl errors, indexing issues, and broken links.
  • Manage XML sitemaps, files, and canonical tags.
  • Collaborate with developers to implement technical SEO recommendations.
  • Stay updated with Google algorithm updates and adapt strategies accordingly. Reporting & Analysis
  • Monitor keyword rankings, traffic, and performance using Google Analytics, Search Console, and other tools.
  • Prepare monthly SEO performance reports and provide actionable insights.
  • Conduct competitor analysis to identify growth opportunities.

Requirements

  • Bachelor's degree in Marketing, IT, Communications, or a related field.
  • Proven experience in SEO, with a proven track record of driving organic traffic and improving search rankings.
  • 1–3 years of proven experience in SEO (agency or in-house).
  • Strong understanding of Google Search Console, Analytics, Ahrefs, SEMrush, Screaming Frog, etc.
  • Excellent knowledge of On-Page, Off-Page, and Technical SEO.
  • Understanding of HTML, CSS, WordPress, and basic website optimization.
  • Strong analytical, communication, and teamwork skills.
  • Familiarity with PPC campaigns and digital marketing fundamentals.
  • Excellent analytical, problem-solving, and reporting skills.

Preferred Skills

  • Experience with content marketing and copywriting.
  • Exerpience with Google Ads & PPC.
  • Familiarity with local SEO and international SEO strategies.
  • Basic knowledge of Google Ads, PPC and Social Media Marketing.

kindly fill the below form to apply for this jobs:

Job Type: Full-time

Experience:

  • SEO: 1 year (Preferred)

Location:

  • Rawalpindi (Preferred)

Work Location: In person

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