Content Writer
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Experience:
2–3 years of relevant experience Qualification: Bachelor’s degree required
Location:
IPS Pakistan, House No. 372, Old RGA Factory, Main Ferozepur Road, New Dera Mian Saeed, Lahore, 54000 Job Timings: 1:30 PM – 10:30 PM (Pakistan Standard Time)
Key Responsibilities
• Write high-quality, SEO-optimized website content, blogs, articles, landing pages, and service pages.
• Conduct keyword research, analyze search intent, and identify competitor content gaps.
• Collaborate with SEO specialists and marketing teams to develop content strategies and calendars.
• Research industry-related topics and update existing content to improve organic rankings and website traffic.
• Optimize content using relevant keywords, internal linking, meta titles, and meta descriptions.
• Ensure content is original, engaging, informative, and aligned with SEO best practices.
• Proofread and edit content to maintain accuracy, clarity, and consistency. Requirements
• Bachelor’s degree in English, Marketing, Mass Communication, or a relevant field.
• 2–3 years of proven experience in content writing, preferably with SEO-focused content.
• Excellent command of English grammar, vocabulary, and sentence structure.
• Strong understanding of SEO principles, keyword placement, semantic SEO, and search intent.
• Excellent research, analytical, proofreading, and editing skills.
• Ability to create engaging and conversion-focused content for target audiences.
• Strong time-management skills and the ability to meet deadlines. IT Skills
• Advanced proficiency in Google Docs and Microsoft Word.
• Experience with content management systems, particularly WordPress.
• Working knowledge of SEO tools such as Ahrefs, SEMrush, and Google Search Console.
• Knowledge of on-page SEO, content optimization, and internal linking.
• Familiarity with Google Analytics, AI-assisted writing tools, plagiarism checkers, and readability tools.
How to Apply
Interested candidates are encouraged to send their updated CV via WhatsApp: +92 337 0777105 Please mention “Content Writer – IPS Pakistan” when applying.
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