Performance Marketing Manager
2 days ago
Karachi Division, Sindh, Pakistan
Recycling Media
Full-time
Free with email or Google
Save this job and keep your search organized
Create a free account to save jobs, create alerts and return to this listing from your dashboard.
Free with email or Google
By continuing, you agree to our Terms & Privacy Policy.
We are hiring an experienced, results-driven, and AI-savvy Performance Marketing Manager for our client, a growing real estate company based in Dubai.
We are looking for someone who goes beyond simply running advertisements. The ideal candidate should have strong expertise in performance marketing, Dubai real estate lead generation, competitor research, AI-powered marketing tools, and data-driven growth strategies.
Key Responsibilities
Paid Advertising & Lead Generation
• Plan, launch, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
• Generate high-quality buyer and investor leads for Dubai and UAE real estate projects.
• Manage advertising budgets and optimize CPL, CPA, and ROI.
• Develop retargeting campaigns and execute A/B testing.
• Continuously improve campaign performance and lead quality. AI Marketing & Automation
• Research and implement AI-powered tools to improve marketing performance.
• Collaborate with the technical team on CRM integrations and AI lead qualification workflows.
• Explore AI tools for competitor research, campaign analysis, reporting, and marketing automation.
• Identify opportunities to automate repetitive marketing processes. Competitor & Market Research
• Monitor leading Dubai real estate agencies and their digital marketing strategies.
• Analyze competitor ads, creatives, landing pages, and lead-generation funnels.
• Stay updated on Dubai real estate market trends and emerging marketing technologies.
• Recommend innovative strategies to strengthen brand positioning. Performance Analytics & Optimization
• Monitor campaign performance using Google Analytics 4, Meta Ads Manager, Google Ads, and tracking tools.
• Build weekly and monthly performance dashboards.
• Track leads, qualified leads, appointments, conversions, and marketing ROI.
• Collaborate with sales teams to improve lead quality and conversion rates. Marketing Strategy & Collaboration
• Work closely with social media managers, designers, developers, and sales teams.
• Develop creative briefs and high-converting landing page strategies.
• Identify growth opportunities and recommend continuous improvements. Requirements
• Minimum 2 to 3 years of hands-on performance marketing experience.
• Strong expertise in Meta Ads and Google Ads.
• Dubai/UAE real estate marketing experience strongly preferred.
• Proven track record of generating qualified leads.
• Experience with GA4, GTM, Meta Pixel, and conversion tracking.
• Good understanding of CRM systems and marketing automation.
• Practical knowledge of AI tools and their applications in digital marketing.
• Strong analytical and strategic thinking skills.
• Excellent communication and reporting abilities. Who We're Looking For We need a strategic growth marketer, not just an ads manager. Someone who can independently analyze campaign performance, research competitors, identify new AI technologies, and recommend actionable strategies to improve lead generation and business growth.
Key Responsibilities
Paid Advertising & Lead Generation
• Plan, launch, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
• Generate high-quality buyer and investor leads for Dubai and UAE real estate projects.
• Manage advertising budgets and optimize CPL, CPA, and ROI.
• Develop retargeting campaigns and execute A/B testing.
• Continuously improve campaign performance and lead quality. AI Marketing & Automation
• Research and implement AI-powered tools to improve marketing performance.
• Collaborate with the technical team on CRM integrations and AI lead qualification workflows.
• Explore AI tools for competitor research, campaign analysis, reporting, and marketing automation.
• Identify opportunities to automate repetitive marketing processes. Competitor & Market Research
• Monitor leading Dubai real estate agencies and their digital marketing strategies.
• Analyze competitor ads, creatives, landing pages, and lead-generation funnels.
• Stay updated on Dubai real estate market trends and emerging marketing technologies.
• Recommend innovative strategies to strengthen brand positioning. Performance Analytics & Optimization
• Monitor campaign performance using Google Analytics 4, Meta Ads Manager, Google Ads, and tracking tools.
• Build weekly and monthly performance dashboards.
• Track leads, qualified leads, appointments, conversions, and marketing ROI.
• Collaborate with sales teams to improve lead quality and conversion rates. Marketing Strategy & Collaboration
• Work closely with social media managers, designers, developers, and sales teams.
• Develop creative briefs and high-converting landing page strategies.
• Identify growth opportunities and recommend continuous improvements. Requirements
• Minimum 2 to 3 years of hands-on performance marketing experience.
• Strong expertise in Meta Ads and Google Ads.
• Dubai/UAE real estate marketing experience strongly preferred.
• Proven track record of generating qualified leads.
• Experience with GA4, GTM, Meta Pixel, and conversion tracking.
• Good understanding of CRM systems and marketing automation.
• Practical knowledge of AI tools and their applications in digital marketing.
• Strong analytical and strategic thinking skills.
• Excellent communication and reporting abilities. Who We're Looking For We need a strategic growth marketer, not just an ads manager. Someone who can independently analyze campaign performance, research competitors, identify new AI technologies, and recommend actionable strategies to improve lead generation and business growth.