CREATIVE & PRODUCT DEVELOPMENT HEAD – STREETWEAR

WE ARE HIRING CREATIVE & PRODUCT DEVELOPMENT HEAD – STREETWEAR

We are looking for an experienced creative professional who can shape its identity and lead apparel development from initial concept through sampling and production.

This is an opportunity to build a brand from the ground up, supported by our manufacturing facility in Sialkot.

KEY RESPONSIBILITIES

• Establish the brand’s creative direction, product identity and design language.
• Plan seasonal collections aligned with the target customer, market positioning and commercial goals.
• Research streetwear trends, silhouettes, colours, fabrics and finishes.
• Develop apparel designs, including construction details, trims, graphics and artwork placement.
• Guide fabric selection, sizing, fit and pattern development.
• Lead sample reviews, revisions and product approvals.
• Coordinate with design, technical and manufacturing teams to achieve the required fit, quality and finish.
• Review costing and balance creative ideas with production feasibility.
• Establish a clear development workflow from concept to production.
• Provide creative direction to marketing and content teams to maintain a consistent brand identity.

Work closely with internal teams and appointed external specialists to support marketing, social media and merchandising activities. Provide creative direction and oversight to ensure campaigns, content and product presentation reflect the brand’s identity and collection strategy. Recommend and coordinate suitable external resources where required, while day-to-day execution remains with the company and/or the appointed marketing and merchandising teams.

THE IDEAL CANDIDATE

• Proven experience in fashion design and apparel product development, particularly streetwear or contemporary casualwear.
• A strong portfolio demonstrating original collections and products developed through to production.
• Sound knowledge of fabrics, garment construction, sizing, fit and sampling.
• Ability to combine creative vision with commercial understanding.
• Strong communication, leadership and cross-functional coordination skills.
• Availability to visit our Sialkot manufacturing facility for development and production reviews.