SEO Manager

1 week ago

Lahore, Punjab, Pakistan Shopup Enterprises Full time

A Search Engine Optimization (SEO) Expert/Specialist's main role is to analyze, review, and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

An SEO Expert/Specialist will develop original content to include keywords or phrases that will increase traffic to a site. They may also test and implement various search engine marketing techniques, website layouts, and advertising for search engine optimization.

SEO Experts/Specialists work to increase websites' visibility on Internet search engines. SEO specialists may work as consultants, helping various clients improve their websites.

Job Specification
  • Analyzing, reviewing, and making changes to websites so they are optimized for search engines;
  • Link building;
  • Studying competing websites and learning from their SEO efforts;
  • Developing strategy for increasing inbound traffic;
  • Making the site search engine readable by working with meta tags & robots.txt files;
  • Deciding page titles, headers, and sub-headers;
  • Choosing optimized domain and web page names for the website;
  • Developing original content to include key phrases and effective headlines to receive increased traffic;
  • Keyword research and manipulation;
  • Testing various search engine marketing techniques and web designs;
  • Liaising with various clients and departments;
  • Strategizing ways to improve optimization and explaining the need for changes to an existing site.
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