SEO Manager
2 weeks ago
A Search Engine Optimization (SEO) Expert/Specialist's main role is to analyze, review, and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
An SEO Expert/Specialist will develop original content to include keywords or phrases that will increase traffic to a site. They may also test and implement various search engine marketing techniques, website layouts, and advertising for search engine optimization.
SEO Experts/Specialists work to increase websites' visibility on Internet search engines. SEO specialists may work as consultants, helping various clients improve their websites.
Job Specification- Analyzing, reviewing, and making changes to websites so they are optimized for search engines;
- Link building;
- Studying competing websites and learning from their SEO efforts;
- Developing strategy for increasing inbound traffic;
- Making the site search engine readable by working with meta tags & robots.txt files;
- Deciding page titles, headers, and sub-headers;
- Choosing optimized domain and web page names for the website;
- Developing original content to include key phrases and effective headlines to receive increased traffic;
- Keyword research and manipulation;
- Testing various search engine marketing techniques and web designs;
- Liaising with various clients and departments;
- Strategizing ways to improve optimization and explaining the need for changes to an existing site.
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