Digital Marketing Specialist

6 days ago

Rawalpindi Cantonment, Pakistan Yaqeen Technology Consulting LLC Full time
Location

Remote (Pakistan) initially; expected to transition to Yaqeen Technology Consulting Pvt. Ltd. Office at NASTP, Rawalpindi upon STZA approval

Company: Yaqeen Technology Consulting (Private) Limited

About Yaqeen Technology

Yaqeen Technology is a U.S.-headquartered digital transformation and AI consulting company, now expanding operations in Pakistan through Yaqeen Technology Consulting (Private) Limited. With a strong client base across healthcare, finance, and enterprise sectors, we bring global experience and innovation to local markets. We are currently in the process of obtaining approval under Pakistan's Special Technology Zones Authority (STZA) and plan to establish our physical office at NASTP Rawalpindi upon successful approval.

Role Overview

We are seeking a proactive and creative Digital Marketing Specialist to lead and execute marketing strategies for both our U.S. and Pakistan operations. This is a full-time role that will start remotely, with the expectation of transitioning to an on-site position at our STZA office in NASTP Rawalpindi, once operational.

Key Responsibilities
  • Develop and execute digital marketing strategies including SEO/SEM, email, social media, and paid advertising campaigns.
  • Manage content creation, publishing, and engagement across platforms (LinkedIn, Instagram, Facebook, etc.).
  • Create and monitor campaigns targeting U.S. and Pakistan audiences with platform-appropriate messaging.
  • Analyze campaign performance using Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, etc.
  • Optimize websites and landing pages for performance, SEO, and user experience.
  • Work with internal teams to align digital marketing with overall sales and branding goals.
  • Contribute to brand awareness, lead generation, and thought leadership initiatives.
  • Stay current on digital marketing trends and best practices relevant to both markets.
Qualifications
  • Bachelor's degree in marketing, Business, Media, or related field.
  • 2+ years of hands-on experience in digital marketing (preferably in IT or B2B sectors).
  • Proven skills in SEO, Google Ads, Facebook/Meta Ads, LinkedIn marketing, and email campaigns.
  • Strong English communication skills (written and verbal).
  • Familiarity with Google Analytics, Tag Manager, and keyword research tools.
  • Bonus: Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
Nice to Have
  • Experience in U.S. or global markets.
  • Previous work with tech companies or startups.
  • Understanding of STZA or tech ecosystem in Pakistan.
What We Offer
  • Competitive salary based on experience.
  • Flexible remote work during the pre-STZA phase.
  • Career development opportunities in a growing global tech company.
  • Transition to a state-of-the-art workspace at NASTP Rawalpindi following STZA approval.
How to Apply

Send your resume and a short cover letter to contact@yaqeentech.com

Subject Line: Digital Marketing Specialist – Pakistan

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